Peluang Kedatangan Wisatawan ke Situs Purbakala Peninggalan Kerajaan Majapahit di Kecamatan Trowulan

Fedilla, RiskaNillaYudian (2016) Peluang Kedatangan Wisatawan ke Situs Purbakala Peninggalan Kerajaan Majapahit di Kecamatan Trowulan. Sarjana thesis, Universitas Brawijaya.

Abstract

Situs purbakala peninggalan Kerajaan Majapahit merupakan objek wisata budaya peninggalan sejarah yang memilki koleksi benda-benda purbakala peninggalan Kerajaan Majapahit yang berlokasi di Trowulan Kabupaten Mojokerto. Kerajaan Majapahit merupakan kerajaan terbesar di Indonesia yang telah runtuh pada tahun 1478 dan memiliki peninggalan purbakala terluas dan paling beragam di Indonesia. Saat ini situs purbakala Kerajaan Majapahit di Kecamatan Trowulan telah ditetapkan menjadi Kawasan Strategis Pariwisata Nasional yang diharapkan mampu meningkatkan kedatangan wisatawan. Namun, jumlah kunjungan wisatawan ke Museum Majapahit pada tahun 2007-2011 lebih sedikit dibandingkan dengan objek wisata alam Wana Wisata Padusan. Padahal pembangunan situs purbakala peninggalan Kerajaan Majapahit lebih gencar dilaksanakan dibandingkan objek wisata lainnya di Kabupaten Mojokerto. Penelitian ini ditujukan mengetahui pengelompokan wisatawan dari sosio demografis wisatawan dan dari karakteristik perjalanan wisatawan, serta mengetahui keputusan wisatawan untuk berkunjung ke situs purbakala peninggalan Kerajaan Majapahit dari internal wisatawan, eksternal wisatawan dan stimulan wisata. Pada penelitian ini untuk mengetahui pengelompokan wisatawan menggunakan metode two-step kluster, selanjutnya untuk mengetahui keputusan wisatawan untuk berkunjung ke situs purbakala peninggalan Kerajaan Majapahit menggunakan regresi logistik metode backward (Wald) dengan variabel dependen wisatawan tidak berkunjung ke situs purbakala peninggalan Kerajaan Majapahit dan wisatawan berkunjung ke situs purbakala peninggalan Kerajaan Majapahit. Hasil penelitian menunjukkan bahwa dari analisis two-step kluster pengelompokan wisatawan berdasarkan sosio demografis wisatawan terbentuk menjadi dua kluster, sedangkan pengelompokan wisatawan berdasarkan karakteristik perjalanan wisatawan terbentuk menjadi empat kluster. Hasil analisis dari regresi logistik variabel yang mempengaruhi wisatawan untuk berkunjung ke situs purbakala peninggalan Kerajaan Majapahit adalah motivasi wisatawan, pengaruh nilai budaya, dan sikap terhadap daya tarik.

Item Type: Thesis (Sarjana)
Identification Number: SKR/FT/2016/529/051607205
Subjects: 300 Social sciences > 307 Communities > 307.1 Planning and development > 307.121 6 City planning
Divisions: Fakultas Teknik > Teknik Perencanaa Wilayah dan Kota
Depositing User: Yusuf Dwi N.
Date Deposited: 08 Aug 2016 14:29
Last Modified: 22 Oct 2021 05:30
URI: http://repository.ub.ac.id/id/eprint/144749
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