Kubrowati, Ivana (2016) Pengaruh Green Perceived Value, Green Perceived Risk Dan Green Trust Terhadap Green Purchase Intentions (Survei Pada Pengunjung The Body Shop Di Mall Olympic Garden Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mejelaskan green perceived value terhadap green trust, green perceived risk terhadap green trust, green trust terhadap green purchase intentions, green perceived value terhadap green purchase intentions, dan green perceived risk terhadap green purchase intentions. Metode penelitian yang digunakan dalam penelitian ini adalah menggunakan jenis penelitian explanatory research (penelitian penjelasan), dengan sampel sebanyak 102 orang responden dengan populasi yang tidak diketahui, hasil tersebut didapatkan menggunakan rumus Machin&Champbell, Teknik analisa data yang digunakan dalam penelitian ini adalah Partial Least Square (PLS). Hasil yang didapatkan melalui analisis yang telah dilakukan adalah (1) Green Perceived Value memiliki pengaruh yang signifikan terhadap Green Trust; (2) Green Perceived Risk berpengaruh negatif dan signifikan terhadap Green Trust; (3) Green Trust berpengaruh positif dan signifikan terhadap Green Purchase Intentions;(4) Green Perceived Value berpengaruh positif dan signifikan terhadap Green Purchase Intention dan (5) Green Perceived Risk berpengaruh negatif dan signifikan terhadap Green Purchase Intentions.
English Abstract
This research aims to describe the perceived value of the green green trust, green perceived risk against the green trust, the trust of the green green purchase intentions, green perceived value of the green purchase intentions, and the perceived risk of the green green purchase intentions. The method used in this research is to use the kind of explanatory research (research explanation), with a sample of 102 respondents with unknown population, results obtained using the formula Machin & Champbell, Data analysis technique used in this study is Partial Least Square ( PLS). The results obtained through the analysis that has been done is (1) Green Perceived Value has a significant influence on Green Trust; (2) Green Perceived Risk and significant negative effect on the Green Trust; (3) Green Trust positive and significant effect on Green Purchase Intentions; (4) Green Perceived Value positive and significant impact on Green Purchase Intention and (5) Green Perceived Risk and significant negative effect on the Green Purchase Intentions.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIA/2017/173/051703661 |
| Commentary on: | Eprints 0 not found. |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | Kustati |
| Date Deposited: | 05 Jun 2017 10:44 |
| Last Modified: | 19 Oct 2021 06:44 |
| URI: | http://repository.ub.ac.id/id/eprint/119460 |
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