Setyaningrum, FebeYustina (2016) Pengaruh Hedonic Motives Terhadap Shopping Lifestyle Dan Impulse Buying (Survei Pada Konsumen Superindo Supermarket Malang Yang Melakukan Impulse Buying). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui dan menjelaskan: (1) pengaruh Hedonic Motives (X) terhadap Shopping Lifestyle (Y1); (2) pengaruh Hedonic Motives (X) terhadap Impulse Buying (Y2); (3) pengaruh Shopping Lifestyle (Y1) terhadap Impulse Buying (Y2). Penelitian ini menggunakan jenis penelitian explanatory research dengan pendekatan kuantitatif. Sampel yang digunakan berjumlah 114 orang responden yang merupakan konsumen SuperIndo Supermarket Malang dengan menggunakan purposive sampling. Metode pengumpulan data dilakukan dengan melakukan penyebaran kuesioner. Analisis data menggunakan analisis deskriptif dan analisis jalur (path analysis). Hasil dari penelitian ini menunjukkan bahwa: (1) Variabel Hedonic Motives (X) memiliki pengaruh signifikan dan positif terhadap Shopping Lifestyle (Y1). (2) Variabel Hedonic Motives (X) memiliki pengaruh signifikan dan positif terhadap Impulse Buying (Y2). (3) Variabel Shopping Lifestyle (Y1) memiliki pengaruh signifikan dan positif terhadap Impulse Buying (Y2).
English Abstract
The purpose of this study is to knowing and explain: (1) the influence of Hedonic Motives (X) on Shopping Lifestyle (Y1); (2) the influence of Hedonic Motives (X) terhadap Impulse Buying (Y2); (3) the influence of Shopping Lifestyle (Y1) terhadap Impulse Buying (Y2). The research applies the explanatory type with quantitative approach. The sample that used for this research are 114 respondent from SuperIndo Supermarket Malang consumens which chosed by purposive sampling method. Methodes of data collection is done by distributing questionnaires. The result is analyzed by desctiptive analysis and path analysis. The result of this research shows that: (1) Hedonic Motives Variable (X) has significant and positive influence on Shopping Lifestyle (Y1). (2) Hedonic Motives Variable (X) has significant and positive influence on Impulse Buying (Y2). (3) Shopping Lifestyle Variable (Y1) has significant and positive on Impulse Buying (Y2).
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIA/2016/616/ 051608964 |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | Kustati |
| Date Deposited: | 07 Oct 2016 12:59 |
| Last Modified: | 07 Oct 2016 12:59 |
| URI: | http://repository.ub.ac.id/id/eprint/118959 |
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