Susanto, IsniWahidiyah (2015) Strategy of Local Government to Empower Creative Industry in Local Souvenir (Study at Cooperative, Industry, Trade and Tourism Agency of Madiun City). Sarjana thesis, Universitas Brawijaya.
Abstract
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English Abstract
Madiun is a city that has local souvenirs such as food like seasoning pecel, brem and crackers puli (bumbu pecel, brem dan krupuk puli). The industry contributes significantly to the GRDP in Madiun. Because Madiun who do not have natural resources, local governments develop creativity and skills of human resources through the empowerment of the creative industries in local souvenirs. It takes particular strategies to empower the creative industry in Madiun. Departement of Cooperative, Industry, Trade and Tourism of Madiun as government agencies that empower creative industry. Empowering the creative industry are expected to encourage the economy of society, expand employment and business opportunities. Therefore, with the strategy of local governments to empower the creative industry will be able to make souvenirs of Madiun be a superior product and can compete with the superior products from other regions. This type of research used in the preparation of this paper is a descriptive research with a qualitative approach. Source of data used are primary data and secondary data. Data was collected through interviews, observation and documentation. The research instrument used by researchers itself, interview and other supporting devices. Analysis of the data used in this study is a model of analysis and interactivity. The results of this study show that the strategy of local governments to empower the creative industry conducted by the Departement of Cooperative, Industry, Trade and Tourism of Madiun in accordance with the purpose of development especially from the industry in order to expand employment opportunities and improve the economy of society. Although the implementation is still having problems and shortcomings like in capital loan. There are some entrepreneurs who really need the capital loan but they are not get it. Usually these problems arise because of administrative requirements that are difficult to fulfill by small entrepreneurs. The other problem is training participants are just filling time for training and not applied in life. Because anyone can follow the training given by local government. But empowering the creative industry in local souvenir already running well. vii Although the empowerment of the creative industry is still experiencing a few problems, but there are some positive impact. The resulting impact is improving the product quality, improve the quality of human resources, increase income and contributing to GRDP in Madiun.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIA/2015/328/051504466 |
| Subjects: | 300 Social sciences > 351 Public administration |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Publik / Negara |
| Depositing User: | Endang Susworini |
| Date Deposited: | 13 Jul 2015 14:39 |
| Last Modified: | 21 Oct 2021 01:58 |
| URI: | http://repository.ub.ac.id/id/eprint/117370 |
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