Mutiasanti, Salma (2018) Evaluasi Pengalaman Pengguna Pada Aplikasi Mobile E-Commerce Di Indonesia Dengan Menggunakan Ux Honeycomb. Sarjana thesis, Universitas Brawijaya.
Abstract
Pada penelitian ini telah dipelajari user experience dari aplikasi e-commerce yang banyak digunakan di Indonesia. Beberapa isu utama aplikasi e-commerce yang menarik peneliti untuk melakukan studi mengenai user experience adalah mengenai isu keamanan transaksi, navigasi aplikasi, dan kecocokan konten atau gambar dengan representasi produk asli yang dijual. Tujuan dari penelitian ini adalah untuk mengetahui apa saja values yang ditawarkan oleh stakeholder dan apakah values tersebut sudah diterima oleh pengguna. Konsep yang digunakan untuk mengevaluasi adalah ux honeycomb, yang terdiri dari tujuh aspek: accessible, credible, desirable, findable, usable, useful dan valuable. Metodologi penelitian yang digunakan memiliki tujuh sub-tahapan: (1) analisis value proposed, (2) perancangan instrument, (3) validasi instrument, (4) pengambilan data, (5) pengolahan data, (6) analisis dan pembahasan, dan (7) penarikan kesimpulan. Berdasarkan hasil analisis value proposed dilaporkan bahwa aplikasi Bukalapak, Lazada, Tokopedia, Zalora dan Matahari Mall memiliki keseluruhan values yang ada pada ux honeycomb. Pada Bukalapak value accessible dan usable perlu ditingkatkan, Lazada perlu meningkatkan pada value credible, Tokopedia dan Zalora perlu meningkatkan value useful dan Matahari Mall perlu meingkatkan value valuable.
English Abstract
User experience of some of the widely used e-commerce applications in Indonesia has been studied. Some of the main issues of e-commerce applications which become our interest such as transactional security, application navigation, and how good the contents/images represent the products being sold. In this study to know the values proposed by the stakeholders, and to know how good these values received by the users or customers. The concept which was utilized, is ux honey comb, which contains of seven aspects: accessible, credible, desirable, findable, usable, useful and valuable. Methodology that was used in this study contain of seven steps: (1) value proposed analysis, (2) instrument design, (3) instrument validation, (4) data collecting, (5) data processing, (6) analysis and discussion, and (7) conclusion. Based on the result of our value proposed analysis, it is reported that Bukalapak, Lazada, Tokopedia, Zalora, and Matahari Mall possessing all values in ux honeycomb. In Bukalapak the value of accessible and usable needs to be improved, Lazada needs to improve on the value credible, Tokopedia and Zalora need to increase value useful and Matahari Mall needs to increase valuable value.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FTIK/2018/41/051800822 |
| Subjects: | 000 Computer science, information and general works > 004 Computer science > 004.2 System analysis and design, computer architecture, performance evaluation |
| Divisions: | Fakultas Ilmu Komputer > Teknik Informatika |
| Depositing User: | Yusuf Dwi N. |
| Date Deposited: | 28 Jun 2018 06:23 |
| Last Modified: | 26 Oct 2021 09:17 |
| URI: | http://repository.ub.ac.id/id/eprint/11724 |
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