Ramadania, Shabrina (2017) The Effect Of Perceived Usefulness, Ease Of Use, Attitude, Self-Efficacy, And Subjective Norms Toward Intention To Use Online Shopping. Sarjana thesis, Universitas Brawijaya.
Abstract
Perkembangan teknologi di era ini telah mempromosikan inovasi baru dalam berbelanja. Saat ini, ada formulir perdagangan populer yang disebut sistem belanja online. Belanja online dapat menjadi media baru bagi pembeli dan penjual untuk melakukan transaksi dalam barang atau jasa. Di Indonesia, belanja online telah menjadi populer saat ini. Penelitian ini meneliti faktor-faktor yang mempengaruhi konsumen untuk menggunakan belanja online. Dalam penelitian ini, penulis menggunakan metode penelitian kuantitave. Metode pengumpulan data menggunakan kuesioner. Responden adalah 300 mahasiswa aktif sarjana dari departemen akuntansi di Universitas Brawijaya. Data penelitian dan hipotesis dianalisis menggunakan pemodelan persamaan struktural (SEM) berdasarkan kuadrat terkecil parsial (pls). Temuan penelitian ini menunjukkan bahwa niat untuk menggunakan belanja online ditentukan oleh kegunaan yang dirasakan, kemudahan penggunaan, sikap, self-efficacy, dan norma subyektif. Semua variabel tersebut memiliki pengaruh positif terhadap niat untuk menggunakan belanja online. Dapat disimpulkan bahwa kegunaan yang lebih tinggi, kemudahan penggunaan, sikap, self-efficacy, dan norma subyektif, semakin tinggi efek terhadap niat untuk menggunakan belanja online.
English Abstract
Technology development in this era has promoted new innovation in shopping. Nowadays, there is a popular trading forms called online shopping system. Online shopping can become a new medium for buyers and sellers to do a transaction in goods or services. In Indonesia, online shopping has become popular nowdays. This research examines the factors influencing consumers to use online shopping. In this study, the author uses quantitave research method. The data collection method uses questionnaires. The respondents are 300 undergraduate active students from accounting department in University of Brawijaya. The research data and hypothesis are analyzed using structural equation modeling (SEM) based on partial least squares (PLS). These research findings indicate that intention to use online shopping is determined by perceived usefulness, ease of use, attitude, self-efficacy, and subjective norms. All those variables have a positive influence towards intention to use online shopping. It can be concluded that the higher perceived usefulness, ease of use, attitude, self-efficacy, and subjective norms, the higher the effect toward intention to use online shopping.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2017/57/051702451 |
| Subjects: | 600 Technology (Applied sciences) > 657 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 07 Mar 2017 11:08 |
| Last Modified: | 27 Oct 2021 06:56 |
| URI: | http://repository.ub.ac.id/id/eprint/109592 |
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