Handriono, RizkyAkbar (2016) The Influence Of Brand Awareness, Perceived Quality, And Brand Association On Brand Loyalty. Sarjana thesis, Universitas Brawijaya.
English Abstract
This research aim is to examine the influence of Brand Awareness, Perceived Quality, and Brand Association on Brand Loyalty. The population of this research is the Customers of PT. Gojek Indonesia in Jakarta City. This research used quantitative approach with questioners to collect the data. There are 100 questionere randomly distributed to every customers who already using Gojek service in Jakarta. The gathered data is analyzed by using quantitative methods i.e., multiple regression analysis based on application named SPSS version 17.00. The result of this research shows that there is a significant effect simultaneously and partially between Brand Awareness, Perceived Quality, and Brand Association on Brand Loyalty. While Brand Association is the most dominant variable that effect on Brand Loyalty.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2016/827/051701928 |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 08 Mar 2017 14:19 |
| Last Modified: | 28 Oct 2021 06:01 |
| URI: | http://repository.ub.ac.id/id/eprint/109303 |
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