Cendrawi, GaluhPutri (2015) Minat Mahasiswa Baru Program Studi Akuntansi Dalam Memilih Jurusan Perkuliahan. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui menguji pengaruh sikap (attitude towards behavior), norma subyektif (subyektif norms),kendali perilaku ( perceived behavioral control) terhadap minat perilaku mahasiswa baru jurusan akuntansi dalam memilih jurusan akuntansi sebagai jurusan utama kuliah. Jenis penelitian yang digunakan dalam peneltian ini adalah penelitian kuantitatif, Metode pengumpulan data yang digunakan dalam penelitian ini adalah metode survey. Hasil penelitian menunjukan bahwa variabel sikap (attitude towards behavior) dan variabel kontrol keperilakuan persepsian (perceived behavior control) berpengaruh positif terhadap minat (intention) dalam memilih jurusan perkuliahan. Sedangkan variabel norma subjektif (subjektif norm) tidak berpengaruh terhadap minat (Intention), dalam memilih jurusan perkuliahan
English Abstract
The purpose of this study was to determine the influence of attitude (attitude toward behavior),subjective norms (subjective norms), control of behavior (perceived behavioral control) on behavioral intention freshman majoring in accounting in selecting accounting majors as college majors. This type of research used in this research is quantitative research, data collection methods used in this study is a survey method. The results showed that the attitude variables (attitude towards behavior) and perceived behavioral control variables (perceived behavioral control) positive effect on intention (intention) in choosing a college majors. While variable subjective norm (subjective norm) does not affect the intention (Intention), in choosing a college majors
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2015/82/051501729 |
| Subjects: | 600 Technology (Applied sciences) > 657 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 06 Mar 2015 07:26 |
| Last Modified: | 28 Oct 2021 01:55 |
| URI: | http://repository.ub.ac.id/id/eprint/108457 |
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