Novitasari, Safina (2015) Pengaruh Kepercayaan, Persepsi Resiko, Persepsi Manfaat, dan Persepsi Kontrol Perilaku Terhadap Niat Penggunaan Sistem E-Commerce. Sarjana thesis, Universitas Brawijaya.
Abstract
Tujuan penelitian ini adalah untuk menguji faktor-faktor yang mempengaruhi niat untuk menggunakan sistem e-commerce. Penelitian ini dilakukan di Fakultas Ekonomi dan Bisnis Universitas Brawijaya Malang dengan menggunakan metode survei. Peneliti memperoleh respon sebanyak 225 mahasiswa Jurusan Akuntansi yang menggunakan layanan sistem e-commerce. Peneliti menggunakan Partial Least Square (PLS) untuk menguji data penelitian. Hasil pengujian untuk model ini menunjukkan bahwa konstruk kepercayaan, persepsi manfaat, dan persepsi kontrol perilaku berpengaruh terhadap niat penggunaan sistem e-commerce. Sebaliknya, konstruk persepsi resiko tidak berpengaruh terhadap niat penggunaan sistem e-commerce. Hal ini berarti bahwa niat untuk menggunakan sistem e-commerce dipengaruhi oleh kepercayaan, persepsi manfaat, dan persepsi kontrol perilaku. Implikasi dari penelitian ini bagi pihak manajemen perusahaan dan pengembang sistem layanan e-commerce agar memperhatikan kembali faktor kepercayaan, manfaat, dan kontrol perilaku dalam menerapkan dan mengembangkan transaksi e-commerce pada sistem jual belinya.
English Abstract
The purpose of this study is to examine the factors that influence the intention to use e-commerce system. This research was conducted at the Faculty of Economics and Business, University of Brawijaya Malang using a survey method, getting 225 response of students of Accounting Department who use the e-commerce system services, and using Partial Least Square (PLS) program to test the research data. The test results for this model shows that the construct of trust, perceived benefit, and perceived behavioral control affects the intention of e-commerce systems user. In contrast, constructs risk perception does not affect the intention of e-commerce systems user. This means that the intention to use e-commerce system is influenced by trust, perceived benefit, and perceived behavioral control. The implications of this study for the management company and developer of e-commerce system to pay attention to re-factor of trust, benefits, and control behavior in implementing and developing e-commerce transactions on the purchase-sale system.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2015/81/051501728 |
| Subjects: | 600 Technology (Applied sciences) > 657 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 06 Mar 2015 07:22 |
| Last Modified: | 28 Oct 2021 01:51 |
| URI: | http://repository.ub.ac.id/id/eprint/108446 |
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