Sunu, MadeShriWijaya (2015) The Effect Of Store Image, Service Quality And Private Label Brand Image Toward Purchase Intention On Value Plus Hypermart Malang Town Square Malang. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui Pengaruh Store Image, Service Quality, dan Private Label Brand Image Terhadap Purchase Intention Private Label Brand Hypermart Malang Town Square Malang secara parsial. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel- variabel melalui pengujian hipotesis. Teknik pengumpulan data penelitian ini menggunakan kuesioner dan studi kepustakaan. Penelitian ini menggunakan 190 sampel yang merupakan konsumen Hypermart Malang Town Square Malang. Pengambilan sampel menggunakan teknik purposive sampling. Alat uji yang digunakan untuk menguji instrumen penelitian ini yaitu uji validitas, uji reliabilitas, dan uji asumsi klasik. Metode analisis yang digunakan adalah regresi linier berganda dan uji hipotesis dilakukan menggunakan uji t dengan menggunakan program SPSS 16. Hasil penelitian ini menunjukkan bahwa secara parsial dengan menggunakan uji t disimpulkan bahwa Store Image dan Private Label Brand Image berpengaruh signifikan terhadap Purchase Intention sedangkan Service Quality tidak berpengaruh secara parsial. Fakta baru yang ditemukan dalam penelitian ini menunjukkan bahwa responden setuju Service Quality pada Hypermart Malang Town Square Malang netral, tetapi tidak membuat/mempengaruhi mereka dalam minat pembelian private label brand di Hypermart.
English Abstract
This research aims to determine the effect of Store Image, Service Quality, and Private Label Brand Image on Purchase Intention of Hypermart Private Label Brand Malang Town Square Malang in partially. The research is explanatory research which explains the causal relation between the variables through hypothesis testing. The data collection technique of this study uses questionnaires and literature study. This study used 190 samples of Hypermart’s consumers in Malang Town Square, Malang. Those samples were taken using a purposive sampling technique. Test instrument that are used for testing the research instrument are validity test, reliability test, and classical assumption test. The analytical methods that were used are multiple linear regression and hypothesis testing are conducted with t test using SPSS 16. The result of this study shows that in partial with using testing t is concluded that Store Image and Private Label Brand Image have significant effect towards Purchase Intention, while Service Quality has no effect in partially. New fact that found in this study indicates that respondents agree that Service Quality in Hypermart Malang Town Square is neutral, however they are not make/influence them in the purchase intention of private label brand in Hypermart.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2015/614/ 051508448 |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Kustati |
| Date Deposited: | 01 Dec 2015 14:05 |
| Last Modified: | 01 Dec 2015 14:05 |
| URI: | http://repository.ub.ac.id/id/eprint/108229 |
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