Gading, DarisnanParamu (2015) Budaya Jawa Dalam Price Setting Yang Diterapkan Oleh Pengusaha Toko Retail Tradisional Di Kawasan Wisata Telaga Sarangan (Studi Kasus Pada Pedagang Tradisional Di Kecamatan Plaosan Kabupaten Magetan). Sarjana thesis, Universitas Brawijaya.
Abstract
Studi ini bertujuan mengetahui bentuk price setting yang diterapkan oleh para pedagang di toko retail tradisional. Penelitian dilakukan pada masyarakat Sarangan menggunakan metode etnometodologi untuk menganalisis indeksikalitas dan refleksivitas dalam proses penetapan harga pokok penjualan, keputusan pengambilan mark up, dan penentuan harga jual. Studi menemukan bahwa dalam proses price setting, para pedagang retail tradisional menerapkan prinsip budaya Jawa diantaranya tepa selira, rame ing gawe sepi ing pamrih, nerima ing pandum, dan lumintu. Harga jual dibentuk para pedagang dari komponen harga pokok penjualan ditambah mark up atau laba yang diinginkan.
English Abstract
This study aims to determine the form of price setting applied by traditional retail stores traders. This research was conducted on Sarangan Community using ethnometodology method for analyzing indexicality and reflexivity in the process pricing of goods sold, mark-up decision-making, and determining the selling price. The study found that in the price-setting process, the traditional retail traders apply the principles of Javanese culture among tepa selira, rame ing gawe sepi ing pamrih, nerima ing pandum, and lumintu. The selling price is formed by the traders from the components of cost of goods sold plus a mark-up or profit which is desired.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2015/457/ 051506176 |
| Subjects: | 600 Technology (Applied sciences) > 657 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Kustati |
| Date Deposited: | 03 Sep 2015 14:15 |
| Last Modified: | 03 Sep 2015 14:15 |
| URI: | http://repository.ub.ac.id/id/eprint/108058 |
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