Rahajeng, LilaWidya (2015) Factors Affecting The Attitude Toward Using Mobile Commerce: Modified Theory Of Technology Acceptance Model (Tam). Sarjana thesis, Universitas Brawijaya.
Abstract
Studi penelitian ini bertujuan untuk menguji faktor-faktor yang memengaruhi sikap penggunaan mobile commerce dengan memodifikasi model Technology Acceptance Model (TAM) yang dikembangkan oleh Davis pada tahun 1989. Penelitian ini dilakukan di Fakultas Ekonomi dan Bisnis Universitas Brawijaya Malang dengan menggunakan metode survei. Peneliti memperoleh respon sebanyak 244 orang mahasiswa Jurusan Akuntansi yang menggunakan layanan mobile commerce. Peneliti menggunakan Partial Least Square (PLS) untuk menguji data penelitian. Hasil analisis untuk model ini menunjukkan bahwa sikap menggunakan layanan mobile commerce dipengaruhi oleh persepsi kegunaan dan persepsi kemudahan dan juga konstruk usia tidak terpengaruh oleh persepsi kegunaan dan persepsi kemudahan. Selain itu, gender tidak berpengaruh oleh persepsi kegunaan tapi berpengaruh terhadap persepsi kemudahan untuk menggunakan mobile commerce. Bahwa sikap untuk menggunakan mobile commerce dipengaruhi oleh konstruk persepsi kegunaan dan persepsi kemudahan, dan juga persepsi kemudahan dipengaruhi oleh gender. Implikasi dari penelitian ini relevan dengan analis manajemen dan sistem untuk mempertimbangkan faktor-faktor manfaat dan dirasakan kemudahan penggunaan dalam menerapkan dan mengembangkan transaksi mobile commerce. Selain itu, juga penting untuk mempertimbangkan faktor usia dan gender dalam mempengaruhi persepsi kegunaan dan faktor usia dalam mempengaruhi persepsi kemudahan.
English Abstract
The objectives of the research are to examine some factors that influence age and gender on attitude toward using mobile commerce services by a modified model of Technology Acceptance Model (TAM) developed by Davis in 1989. This research was conducted at Economic and Business Faculty of Brawijaya University in Malang using sample survey methodology. The researcher received responses from 244 students of Accounting Majors who used mobile commerce. The data were analyzed using Partial Least Square (PLS). The result of analysis for this model shows that the construct of attitude is affected by perceived usefulness and perceived ease-of-use. It was also found that the construct of age was not affected by perceived usefulness and perceived ease-of-use; and that the construct of gender was not affected by perceived usefulness, but it was influenced by perceived ease-of use in using mobile commerce. This means that the attitude to use mobile commerce is influenced by the construct of perceived usefulness and perceived ease-of-use. In addition, perceived ease-of-use is affected by gender. The implication of the research is relevant to the management and system analyst in considering factors of perceived usefulness and perceived ease-of-use in applying and developing mobile commerce transaction. Moreover, it is also important to consider that the factors of age and gender affect the perceived usefulness, and age factor affects the perceived ease-of-use.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2015/343/051504172 |
| Subjects: | 600 Technology (Applied sciences) > 657 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Endang Susworini |
| Date Deposited: | 03 Jul 2015 13:37 |
| Last Modified: | 01 Nov 2021 02:59 |
| URI: | http://repository.ub.ac.id/id/eprint/107933 |
Preview |
Text
5.TABLE_OF_CONTENTS.pdf Download (1MB) | Preview |
Preview |
Text
1.COVER_pdf.pdf Download (1MB) | Preview |
Preview |
Text
6._ABSTRACT_BAHASA_INGGRIS_PROOFREAD.pdf Download (1MB) | Preview |
Preview |
Text
6._ABSTRACT_BAHASA_INDONESIA.pdf Download (1MB) | Preview |
Preview |
Text
7._CHAPTER_1.pdf Download (1MB) | Preview |
Preview |
Text
8._CHAPTER_2.pdf Download (1MB) | Preview |
Preview |
Text
9._CHAPTER_3.pdf Download (1MB) | Preview |
Preview |
Text
10._CHAPTER_4.pdf Download (2MB) | Preview |
Preview |
Text
11._CHAPTER_5.pdf Download (1MB) | Preview |
Preview |
Text
12._DAFTAR_PUSTAKA.pdf Download (1MB) | Preview |
Actions (login required)
 |
View Item |