Sutiono, Adi (2014) Implementasi Strategi Market Development Dalam Mengikuti Pelelangan E-Procurement Study Kasus Pada Cv Putra Mulya Sejahtera. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini akan mendeskripsikan proses pengambilan keputusan market development pada CV Putra Mulya Sejahtera berdasarkan kerangka teori perumusan strategi dan strategi mengikuti pelelangan secara Elektronik (E-Procurement) sebagai bentuk implementasi strategi market development. Pendekatan penelitian dengan menggunakan pendekatan studi kasus data kualitatif. Teknik pengumpulan data antara lain wawancara, observasi, kuisioner. Metode perbandingan berpasangan digunakan untuk memperoleh hasil nilai pembobotan. Analisis yang digunakan matriks IFE & EFE, SWOT, Matriks Strategi Besar dan QSPM Matriks Internal- Eksternal.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2014/520/051501490 |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Endang Susworini |
| Date Deposited: | 04 Mar 2015 10:02 |
| Last Modified: | 27 Oct 2021 05:06 |
| URI: | http://repository.ub.ac.id/id/eprint/107561 |
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