Astia, Retania (2014) Determinan Sikap dan Pengaruhnya Terhadap Minat Penggunaan Internet Banking. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi sikap dan minat untuk menggunakan layanan internet banking dengan memodifikasi model Technology Acceptance Model (TAM) yang dikembangkan oleh Davis pada tahun 1989. Sebanyak 161 sampel penelitian dilakukan pada mahasiswa Akuntansi di Fakultas Ekonomi dan Bisnis Universitas Brawijaya yang pernah menggunakan layanan internet banking. Pengumpulan data menggunakan survey. Hasil penelitian menunjukkan bahwa persepsi kemudahan penggunaan dan kecocokan mempengaruhi sikap untuk menggunakan layanan internet banking, serta sikap berpengaruh terhadap niat untuk menggunakan layanan internet banking. Sedangkan kepercayaan dan keuntungan relatif tidak mempengaruhi terhadap sikap digunakannya layanan internet banking. Hal ini berarti bahwa niat untuk menggunakan layanan internet banking dipengaruhi oleh sikap dan sikap untuk menggunakan layanan internet banking dipengaruhi oleh persepsi kemudahan penggunaan dan kecocokan. Implikasi dari penelitian ini relevan bagi pihak manajemen perbankan dan analis internet banking untuk mempertimbangkan sikap, persepsi kemudahan penggunaan dan kecocokan dalam menerapkan dan mengembangkan transaksi internet banking dalam sistem perbankannya
English Abstract
This study examined the factors that influence interest to using e-banking services modified a model of Technology Accpetance Model (TAM) developed by Davis in 1989. A total of 161 samples of the research were accounting students at Economic and Business Faculty of Brawijaya University who ever use internet banking. Data collection used survey. The result of the study shows that the perceived ease of use and compatibility affect the attitude to use internet banking, along with the attitude affect the intention to use internet banking. Even though that trust and relative advantage did not influence the attitude to use internet banking. This means that the intention to use internet banking is influenced by the attitude and the attitude to use internet banking is influenced by the perceived ease of use and compatibility. The implication of this research is relevant to the management banking company and internet banking analyst to consider of attitude, perceived ease of use and compatibilit
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2014/47/051401434 |
| Subjects: | 600 Technology (Applied sciences) > 657 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 27 Feb 2014 08:13 |
| Last Modified: | 27 Oct 2021 04:39 |
| URI: | http://repository.ub.ac.id/id/eprint/107504 |
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