Perumusan Strategi Bisnis Pada My Green Laundry Malang

Kho, Hendry Khoeswandy (2018) Perumusan Strategi Bisnis Pada My Green Laundry Malang. Sarjana thesis, Universitas Brawijaya.

Abstract

Tujuan penelitian ini adalah untuk mengetahui penerapan Perumusan Strategi Bisnis pada My Green Laundry. Metode yang digunakan dalam penelitian ini adalah metode kualitatif (deskriptif). Pada penelitian ini digambarkan keadaan lingkungan internal dan eksternal, Data-data yang terkumpul dianalisis untuk mengetahui peranan five force strategy Porter, analisis EFE dan IFE dan analisis SWOT, matriks IE, dan matriks QSPM pada perusahaan tersebut. Hasil penelitian menunjukkan adanya ancaman dari produk pengganti, ancaman besar bagi para bisnis bidang usaha laundry sehingga perlu strategi dalam mengantisipasinya. Kekuatan tawar menawar pemasok tidak begitu berpengaruh pada usaha laundry. Adanya kekuatan tawar menawar konsumen memegang kekuatan penting agar perusahaan meningkatkan kualitas pelayanannya. Faktor kekuatan internal perusahaan My Green Laundry adalah mengutamakan kualitas, mencuci sesuai dengan permintaan konsumen, Pelayanan antar gratis dan jam buka yang lebih pagi dan tutup paling malam. Sedangkan kelemahan internal pada perusahaan ini adalah harga lebih mahal, kegiatan promosi kurang maksimal, tidak memiliki website dan karyawan masih rangkap tugas sehingga kurang fokus dalam satu pekerjaan. Alternatif strategi yang layak dilakukan berdasarkan matriks QSPM adalah penetrasi pasar.

English Abstract

The objective of this study is to determine the application of business strategy formulation at My Green Laundry. This study describes the internal and external environment of the research object, from which the role of Porter’s five forces strategy, EFE & IFE and SWOT matrix, IE Matrix, and QSPM Matrix that are used to analyze company are identified. The results show the threat of replacement products that poses a major threat to laundry business people. Therefore, anticipative strategies are required. The bargaining power of suppliers has a little effect on the business, while bargaining power of consumers holds an important force, requiring the company to improve its service quality. The internal strength of Green Laundry is that the company prioritizes quality, washes according to customer’s request, does not charge delivery cost, opens earlier, and closes later. The weaknesses of this company are that the company charges too high, does not do sufficient promotional activities, does not have any website, and makes its employees to have multiple task so that they cannot focus on one job. A viable strategy for the Laundry, based on the QSPM matrix, is market penetration.

Item Type:	Thesis (Sarjana)
Identification Number:	SKR/FE/2018/111/051803569
Uncontrolled Keywords:	Five force strategy porter, Perumusan Strategi, Matriks IFE, Matriks EFE, Matriks SWOT, Matriks IE, Matriks QSPM
Subjects:	600 Technology (Applied sciences) > 658 General management > 658.4 Executive management > 658.401 Planning, policy making, control, quality management > 658.401 2 Planning and policy making
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Yusuf Dwi N.
Date Deposited:	17 May 2018 07:04
Last Modified:	02 Nov 2021 04:10
URI:	http://repository.ub.ac.id/id/eprint/10651

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