Optimalisasi Relasi Harmoni antara Praktisi Public Relations dan Jurnalis pada Kegiatan Media Relations Kementerian Komunikasi dan Informatika Republik Indonesia

Amalia, Safiera (2018) Optimalisasi Relasi Harmoni antara Praktisi Public Relations dan Jurnalis pada Kegiatan Media Relations Kementerian Komunikasi dan Informatika Republik Indonesia. Sarjana thesis, Universitas Brawijaya.

Abstract

Penelitian ini bertujuan untuk mengetahui serta mendeskripsikan mengenai optimalisasi relasi harmoni antara praktisi public relations dan jurnalis pada kegiatan media relations Kementerian Komunikasi dan Informatika Republik Indonesia. Hal ini penting untuk diteliti dikarenakan adanya relasi disharmoni yang muncul pada saat kegiatan media relations berlangsung sehingga praktisi public relations diharuskan mengoptimalkan relasi antara keduanya untuk meminimalisir terjadinya relasi disharmoni. Relasi yang terjalin antara praktisi public relations dan jurnalis merupakan simbiosis mutualisme sehingga relasi harmoni harus lebih dominan daripada relasi disharmoni dikarenakan apabila relasi disharmoni yang lebih banyak, maka hal tersebut dapat membahayakan instansi tersebut. Metode penelitian yang digunakan ialah kualitatif deskriptif dengan teknik pengumpulan data dengan in depth interview atau wawancara mendalam, selain itu observasi, dan dokumentasi. Melalui pengumpulan data tersebut, penelitian ini dianalisis dengan menggunakan teknik analisis data dari model Miles dan Huberman. Data yang telah terkumpul melalui proses wawancara, hasil observasi, dan dokumentasi dianalisis secara deskriptif serta detail. Analisis tersebut dilakukan dengan cara menggabungkan antara teori dan konsep dengan data temuan pada saat penelitian sesuai dengan fokus penelitian, sehingga nantinya dapat memberikan jawaban dari penelitian ini. Hasil penelitian ini menunjukkan adanya relasi disharmoni pada kegiatan media relations. Hal ini terjadi dikarenakan adanya faktor-faktor yang menyebabkan munculnya relasi disharmoni pada kegiatan tersebut. Selain itu, ketika adanya relasi disharmoni ini, maka hal tersebut memberikan dampak yang signifikan terhadap praktisi public relations dan jurnalis. Oleh karena itu, perlu adanya optimalisasi relasi harmoni yang dilakukan praktisi public relations dan jurnalis pada kegiatan media relations Kementerian Komunikasi dan Informatika.

English Abstract

This study aims to find and describe the optimization of harmony relations between public relations practitioners and journalists on media relations activities Ministry of Communication and Information Republic of Indonesia. This is important to examine because of the disharmony relationship that arises when media relations activities take place so that public relations practitioners are required to optimize the relationship between the two to minimize the occurrence of disharmony relationship. The relationship between public relations practitioners and journalists is a symbiosis of mutualism so that the relation of harmony must be more dominant than the relationship of disharmony because if the relationship of disharmony more, then it can harm the institution. The research method used is qualitative descriptive with data collection technique with in depth interview or in-depth interview, besides observation, and documentation. Through the data collection, this study was analyzed using data analysis techniques from Miles and Huberman models. The data that have been collected through interview process, observation result, and documentation are analyzed descriptively and detail. The analysis is done by combining the theory and concept with the findings data at the time of research in accordance with the focus of research, so that later can provide answers from this research. The results of this study indicate that the relationship of disharmony in media relations activities. This happens because of factors that cause the emergence of disharmony relationships in these activities. In addition, when these disharmony relationships exist, they have a significant impact on public relations practitioners and journalists. Therefore, it is necessary to optimize harmony relations conducted by public relations practitioners and journalists on the media relations activities of the Ministry of Communication and Informatics.

Item Type:	Thesis (Sarjana)
Identification Number:	SKR/FIS/2018/203/051803603
Uncontrolled Keywords:	Kementerian Komunikasi dan Informatika Republik Indonesia, Kegiatan Media Relations, Optimalisasi Relasi Harmoni
Subjects:	600 Technology (Applied sciences) > 659 Advertising and public relations > 659.2 Public relations
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
Depositing User:	Budi Wahyono Wahyono
Date Deposited:	16 May 2018 08:55
Last Modified:	21 Oct 2021 02:17
URI:	http://repository.ub.ac.id/id/eprint/10592

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