Items where Author is "Nawangwulan, Annisa"
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Thesis
Nawangwulan, Annisa and Drs. Wiyata, M.AB., Ph.D (2024) Pengaruh Content Marketing, Experiential Marketing, dan KPop idol terhadap Purchase Intention Melalui Customer Engagement sebagai Variabel Mediasi (Survei pada Followers SUGA BTS Indonesia). Sarjana thesis, Universitas Brawijaya.