Strategi Perencanaan Pemerintah Daerah Dalam Pengembangan Usaha Mikro Kecil Dan Menengah (UMKM) Batik Lorok Pacitan (Studi pada Dinas Koperasi dan Usaha Mikro Kabupaten Pacitan)

Winnard, Exclesia Clara Claudia (2017) Strategi Perencanaan Pemerintah Daerah Dalam Pengembangan Usaha Mikro Kecil Dan Menengah (UMKM) Batik Lorok Pacitan (Studi pada Dinas Koperasi dan Usaha Mikro Kabupaten Pacitan). Sarjana thesis, Universitas Brawijaya.

Abstract

Keberadaan usaha mikro, kecil dan menengah (UMKM) menjadi salah satu cara yang dikembangkan oleh pemerintah dalam mewujudkan pemerataan ekonomi di Indonesia. Usaha mikro dalam perekonomian Indonesia memiliki peran yang penting dan strategis karena mampu bertahan dalam krisis ekonomi dan mampu menyerap tenaga kerja. Pengembangan UMKM dilaksanakan oleh pemerintah daerah dalam mencapai Perencanaan Pembangunan Nasional. Daerah berkembang di Jawa Timur salah satunya adalah Kabupaten Pacitan memiliki usaha mikro unggulan yaitu batik lorok. Penelitian ini bertujuan untuk menjelaskan strategi perencanaan pemerintah dalam pengembangan UMKM batik lorok Pacitan serta faktor pendukung dan penghambatnya. Penelitian ini adalah penelitian deskriptif kualitatif. Lokasi penelitian ini adalah di Kabupaten Pacitan. Teknik pengumpulan data dilakukan dengan metode dokumentasi, wawancara dan observasi. Instrument yang digunakan adalah peneliti sendiri, pedoman wawancara, buku cacatan, alat perekam dan kamera. Analisis data yang digunakan dalam penelitian ini adalah model interaktif Miles, Hubermen dan Saldana. Hasil penelitian menunjukkan bahwa strategi perencanaan pemerintah dalam pengembangan UMKM batik lorok Pacitan berdasarkan lima proses perencanaan strategis yang disesuaikan dengan Rencana strategis Dinas Koperasi dan Usaha Mikro yaitu 1) memprakarsai dan menyepakati suatu proses perencanaan strategis meliputi pengembangan kemampuan, peningkatan SDM, teknologi pengetahuan, akses permodalan, pemasaran dan promosi serta pengembangan sarana usulan; 2) memperjelas mandat organisasi meliputi perlindungan konsumen dan peningkatan penggunaan dalam negeri; 3) memperjelas misi dan nilai-nilai organisasi; 4) menilai lingkungan eksternal meliputi ancaman berupa harga jual batik yang tinggi, kemudian peluang berupa penggunaan bahan alami dalam pembuatan batik lorok dengan motif dari hewan dan tumbuhan sekitar; 5) menilai lingkungan internal meliputi kekuatan yaitu adanya kerjasama dengan berbagai pihak swasta, kemudian kelemahannya adalah pemisahan instansi yang berdampak pada melemahnya kinerja organisasi. Saran yang dapat diberikan peneliti berdasarkan faktor penghambat yaitu: pelatihan pada manajemen produksi, manajemen pemasaran, dan kerjasama dengan organisasi pemuda dalam memasarkan produk. Adanya perbaikan fasilitas berupa akses jalan menuju tempat produksi dan penambahan papan petunjuk lokasi produksi serta perlunya paguyuban pengrajin batik lorok.

English Abstract

The existence of micro, small and medium enterprises (UMKM) became one of the ways developed by the government in realizing the economic equality in Indonesia. Micro enterprises in Indonesia economy have an important and strategic role because they can survive in an economic crisis and are able to absorb labor. The development of UMKM is implemented by the local government in achieving the National Development Planning. One of developed areas in East Java is Pacitan Regency which has a leading micro business namely batik lorok. This study aims to explain the government's planning strategy in the development of UMKM batik lorok Pacitan and its supporting and inhibiting factors. This study is done in a qualitative descriptive manner. This research is done in Bandung city, Indonesia. Datas used in this study are collected by documentation, interviews and observation method. The instrument used is the researchers themselves, interview guides, notebooks, tape recorders and cameras. The data in this study is analyzed using interactive models of Miles, Huberman, and Saldana. The result of the research shows that government planning strategy in developing UMKM batik lorok Pacitan are based on five strategic planning process which is adjusted with strategic plan such as 1) initiating and agreeing a strategic planning process including capacity development, human resource development, knowledge technology, access to capital, marketing and promotion and development proposal; 2) clarify the organizational mandate covering consumer protection and increases domestic use; 3) clarify the organization'; 4) assessing the external environment including the threat of high batik prices, then the opportunity of using natural materials in the manufacture of batik lorok with animals and plants motif; 5) assessing the internal environment includes the strength that is the cooperation with various private parties, then the weakness is the separation of agencies that impact on weakening the performance of the organization. Suggestions that can be given by researchers based on inhibiting factors are: training on production management, marketing management, and cooperation with youth organizations in marketing the product. There are improvements to the facilities in the form of road access to the production site and the addition of a production location board. It needs a community of batik craftsmen Lorok.

Item Type: Thesis (Sarjana)
Identification Number: SKR/FIA/2017/1223/051801234
Uncontrolled Keywords: Strategi perencanaan, Pemerintah Daerah, Pengembangan UMKM Batik Lorok Pacitan
Subjects: 300 Social sciences > 352 General considerations of public administration > 352.3 Executive management > 352.34 Planning and policy making
Divisions: Fakultas Ilmu Administrasi > Ilmu Administrasi Publik / Negara
Depositing User: Yusuf Dwi N.
Date Deposited: 02 Feb 2018 01:42
Last Modified: 26 Oct 2021 02:48
URI: http://repository.ub.ac.id/id/eprint/8673
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