Fransisca, Candra Emelia (2017) Analisis Faktor-Faktor Yang Dapat Meningkatkan Kepercayaan Konsumen Terhadap Risiko Belanja Online Pada Lazada. Sarjana thesis, Universitas Brawijaya.
Abstract
Lazada merupakan perintis e-commerce (online shopping) di beberapa negara dengan pertumbuhan tercepat di dunia yang menawarkan pengalaman belanja online cepat, aman dan nyaman. Penelitian ini dilakukan untuk mengetahui apa saja faktor-faktor yang dapat meningkatkan kepercayaan konsumen terhadap risiko yang terjadi saat melakukan belanja online pada situs Lazada. Rancangan model yang digunakan merupakan modifikasi dari penelitian-penelitian sebelumnya dengan tiga variabel yang menjadi fokus utama yaitu Online transaction self-efficacy, Perceived risk, dan Consumer trust. Teknik yang digunakan untuk melakukan pengumpulan data adalah kuesioner dengan jumlah responden sebanyak 292. Untuk melakukan analisis data digunakan Path Analysis. Alasan penggunaan Path Analysis karena untuk mengetahui hubungan sebab akibat dari hubungan model antar variabel sehingga dapat diketahui jalur mana yang paling tepat digunakan untuk variabel independen menuju variabel dependen. Hasil yang diperoleh yaitu variabel Initiation, Effort dan Persistency secara simultan memiliki pengaruh yang signifikan terhadap variabel Online transaction self-efficacy. Untuk variabel Online transaction self-efficacy dan Disposition to trust secara simultan memiliki pengaruh yang signifikan terhadap variabel Perceived risk. sedangkan untuk variabel Online transaction self-efficacy, Disposition to trust, Performance risk, Social risk, Time risk, Financial risk, Security risk, Perceived integrity dan Perceived competence secara simultan memiliki pengaruh yang signifikan terhadap variabel Consumer trust.
English Abstract
Lazada is a pioneer of e-commerce (online shopping) in some of the fastest growing countries in the world offering a fast, secure and convenient online shopping experience. This study was conducted to find out what are the factors that can increase consumer confidence to the risks that occur when doing online shopping on the site Lazada. The design of the model used is a modification of the previous studies with three variables that became the main focus of the Online transaction selfefficacy, Perceived risk, and Consumer trust. The technique used to perform data collection is a questionnaire with the number of respondents as much as 292. To perform data analysis used Path analysis. The reason for the use of Path analysis because to know the causal relationship of model relationship between variables so that can know which path is most appropriate used for independent variable to dependent variable. The results obtained are Initiation, Effort and Persistency variables simultaneously have a significant influence on the variable Online transaction self-efficacy. For online transaction self-efficacy and disposition to trust variables simultaneously have a significant influence on Perceived risk variable. While for Online transaction self-efficacy variable, Disposition to trust, Performance risk, Social risk, Time risk, Financial risk, Security risk, Perceived integrity and Perceived competence simultaneously have a significant influence on the variable Consumer trust.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FTIK/2017/792/051712606 |
| Uncontrolled Keywords: | Path Analysis, Online transaction self-efficacy, Perceived risk, Consumer trust |
| Subjects: | 000 Computer science, information and general works > 005 Computer programming, programs, data > 005.1 Programming > 005.106 85 Software engineering / Capability maturity model (Computer software) |
| Divisions: | Fakultas Ilmu Komputer > Sistem Informasi |
| Depositing User: | Yusuf Dwi N. |
| Date Deposited: | 12 Jan 2018 03:08 |
| Last Modified: | 27 Nov 2020 07:15 |
| URI: | http://repository.ub.ac.id/id/eprint/7940 |
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