Ardyaswari, Luh Ayu Sri Pramesti and Dr. Anni Rahimah, S.AB., M.AB., Ph.D. (2024) Pengaruh Health Consciousness Terhadap Awareness Of Consequences dan Dampaknya Terhadap Green Consumption Behavior dengan Efficacy Sebagai Variabel Mediasi (Survei pada Konsumen Oasea Laboratories di Indonesia). Sarjana thesis, Universitas Brawijaya.
Abstract
Perkembangan industri kosmetik di Indonesia diikuti oleh permasalahan bagi lingkungan. Indonesia merupakan salah satu negara penyumbang sampah plastik terbesar di lautan dengan produk kosmetik sebagai salah satu penyumbang polutan tertinggi. Menanggapi permasalahan yang ditimbulkan akibat tingginya jumlah paparan limbah kosmetik di lautan, muncul tekanan dari stakeholders agar terjadi perubahan dalam komunitas luas untuk mengadopsi gaya hidup ramah lingkungan melalui. Oasea Laboratories yang merupakan merek kecantikan yang berfokus pada pelestarian ekosistem laut dengan nilai utama merek yakni Save and Protect the Ocean. Penelitian ini bertujuan untuk menganalisis dan menjelaskan masing-masing pengaruh dari Health Consciousness, Awareness of Consequences, dan Eficacy terhadap Green Consumption Behavior. Teknik pengambilan sample menggunakan purposive sampling. Sampel penelitian yang digunakan sejumlah 116 responden dengan kriteria populasi berdomisili di Indonesia, responden berusia 17-27 tahun, dan responden yang pernah melakukan pembelian produk kecantikan Oasea Laboratories. Data diolah melalui analisis statistik Partial Least Square (PLS). Hasil pada penelitian ini menunjukkan bahwa (1) Variabel Health Consciousness berpengaruh positif terhadap Awareness of Consecuences. (2) Variabel Health Consciousness berpengaruh positif dan signifikan terhadap Efficacy. (3) Variabel Awareness of Consequences berpengaruh positif dan signifikan terhadap Efficacy . (4) Variabel Health Consciousness berpengaruh positif dan signifikan terhadap Green Consumption Behavior (5) Variabel Awareness of Consequences berpengaruh positif dan signifikan terhadap Green Consumption. (6) Variabel Efficacy berpengaruh positif dan signifikan terhadap Green Consumption Behavior (7) Variabel Health Consciousness tidak berpengaruh positif dan signifikan terhadap Green Consumption Behavior melalui efficacy. (8) Variabel Awareness of Consequences tidak berpengaruh positif terhadap Green Consumption melalui efficacy.
English Abstract
The development of the cosmetic industry in Indonesia has been accompanied by environmental issues. Indonesia is one of the largest contributors of plastic waste in the ocean, with cosmetic products being one of the highest pollutants. In response to the problems caused by the high amount of cosmetic waste in the ocean, stakeholders have exerted pressure for a change within the broader community to adopt an environmentally friendly lifestyle. Oasea Laboratories, a beauty brand focusing on the preservation of marine ecosystems with its core brand value of "Save and Protect the Ocean," is an example of this shift. This study aims to analyze and explain the respective influences of Health Consciousness, Awareness of Consequences, and Efficacy on Green Consumption Behavior. The sampling technique used is purposive sampling. The research sample consisted of 116 respondents with the criteria of residing in Indonesia, aged 17-27 years, and respondents who have purchased Oasea Laboratories beauty products. Data were processed using Partial Least Square (PLS) statistical analysis. The results of this study indicate that (1) Health Consciousness has a positive effect on Awareness of Consequences, (2) Health Consciousness has a positive effect on Efficacy, (3) Awareness of Consequences has a positive effect on Efficacy, (4) Health Consciousness has a positive effect on Green Consumption Behavior, (5) Awareness of Consequences has a positive effect on Green Consumption, and (6) Efficacy has a positive effect on Green Consumption Behavior. (7)Health Consciousness variable does not have a positive and significant effect on Green Consumption Behavior through Efficacy. (8)Awareness of Consequences variable does not have a positive effect on Green Consumption through Efficacy.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0524030333 |
| Uncontrolled Keywords: | Health Consciousness, Awareness of Consequencess, Efficacy, Green Consumption Behavior, Green Product |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | Unnamed user with username nova |
| Date Deposited: | 17 Sep 2024 06:54 |
| Last Modified: | 17 Sep 2024 06:54 |
| URI: | http://repository.ub.ac.id/id/eprint/224235 |
![[thumbnail of DALAM MASA EMBARGO]](http://repository.ub.ac.id/style/images/fileicons/text.png) |
Text (DALAM MASA EMBARGO)
Luh Ayu Sri Pramesti Ardyaswari.pdf Restricted to Registered users only Download (5MB) |
Actions (login required)
 |
View Item |