Fudali, Annisa Putri and Dr. Eng. Ir. Herry Santosa, ST., MT., IPM (2022) Penilaian Daya Tarik Elemen Visual Ruang Publik Komersial Kreatif berdasarkan Persepsi Masyarakat. Studi Kasus: Kumulo Creative Compound Kota BSD. Sarjana thesis, Universitas Brawijaya.
Abstract
Ruang publik komersial merupakan ruang yang mewadahi fungsi interaksi antar manusia yang melangsungkan transaksi jual-beli baik berupa barang maupun jasa. Ruang publik komersial merupakan salah satu fasilitas yang berperan untuk memenuhi kebutuhan masyarakat. Salah satu ruang publik berfungsi komersial yang baru saja beroperasi dan cukup menarik perhatian masyarakat adalah Kumulo creative compound. Kumulo hadir sebagai salah satu alternatif pengembangan ekonomi Indonesia yang mewadahi kemampuan pelaku ekonomi kreatif, start up,dan Usaha Mikro, Kecil, dan Menengah (UMKM). Ruang publik dengan fungsi komersial yang baik dapat meningkatkan kualitas Citra Kota. Studi ini bertujuan untuk mengetahui penilaian daya tarik visual elemen arsitektural berdasarkan persepsi masyarakat studi kasus Kumulo creative compound. Penelitian ini merupakan penelitian kuantitatif yang pengambilan datanya dilakukan menggunakan media kuesioner. Data yang diperoleh di olah melalui SPSS dengan analisis mean-score. Secara statistik terbukti hasil mean-score tersebut adalah Variabel Bentuk Bangunan mendapatkan meanscore tertinggi secara keseluruhan sedangkan Variabel Pintu Masuk mendapatkan meanscore terendah secara keseluruhan. Berdasarkan hasil penelitian yang telah dilakukan dapat ditarik kesimpulan sebagai berikut. Persepsi visual masyarakat pada kawasan ruang publik komersial berada pada rentang skala 5.00 (Cukup Menarik) hingga 6.00 (Menarik). Berdasarkan persepsi masyarakat daya tarik pada kawasan ruang publik komersial terdapat elemen arsitektural yang memiliki mean-score tertinggi yaitu Keunikan Kawasan. Sedangkan untuk daya tarik kawasan terendah Warna Dominan pada Kawasan. Berdasarkan persepsi masyarakat daya tarik pada elemen visual arsitektural pada sampel micro-shop dengan mean-score tertinggi adalah Jendela pada Sampel 5 Kin Dog Goods dengan nilai 6.221 kategori Menarik hingga Sangat Menarik. Sedangkan untuk daya tarik visual elemen arsitektural pada eksterior micro-shop terendah adalah Pintu Masuk Sampel 2 La Favore dengan nilai 4.605 kategori Netral hingga Cukup Menarik. Walaupun penilaian masyarakat condong positif nilai meanscore pada Pintu Masuk Sampel 2 merupakan nilai terendah dari keseluruhan Variabel X pada penelitian.
English Abstract
Commercial public space is a space that accommodates the function of the interaction between humans who carry out buying and selling transactions in the form of goods and services. Commercial public space is one of the facilities that play a role in meeting the needs of the community. One of the public spaces with a commercial function that has just started operation and has attracted the public's attention is the Kumulo creative compound. Kumulo is present as an alternative for Indonesia's economic development that accommodates the capabilities of creative economy players, start-ups, and Micro, Small, and Medium Enterprises (MSMEs). Public spaces with good commercial functions can improve the quality of City's Image. This study aims to determine the assessment of the attractiveness of architectural visual elements based on public perceptions of the Kumulo creative compound case study. This research is quantitative research in which data collection is done using a questionnaire media. The data obtained were processed through SPSS with mean-score analysis. Statistically, it is proven that the mean-score variable is the Building Shape Variable which gets the highest overall mean-score while the Entrance Variable gets the lowest overall mean-score. Based on the results of the research that has been done, the following conclusions can be drawn. The visual perception of the public in commercial public spaces is on a scale of 5.00 (Quite Interesting) to 6.00 (Attractive). Based on the public perception of attractiveness in the commercial public space area, there are architectural elements that have the highest mean-score, namely Regional Uniqueness. As for the lowest regional attractiveness, the dominant color is in the region. Based on the public's perception of attractiveness to architectural visual elements in the micro-shop sample with the highest mean-score is Jendela on Sample 5 Kin Dog Goods with a value of 6,221 in the Attractive to Very Attractive category. As for the attractiveness of architectural visual elements on the exterior of the micro-shop, the lowest is the Entrance of Sample 2 La Favore with a value of 4,605 in the Neutral to Quite Interesting category. Although the community's assessment tends to be positive, the mean-score value at the entrance of Sample 2 is the lowest value of all Variable X in the study.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 052207 |
| Uncontrolled Keywords: | Daya tarik, citra kota, persepsi visual, elemen arsitektur, creative compound, micro-shop, ruang publik komersial, mean-score-Attraction, city image, visual perception, architectural elements, creative compound, micro-shop, commercial public space, mean-score |
| Divisions: | Fakultas Teknik > Arsitektur |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 23 Jan 2024 08:29 |
| Last Modified: | 23 Jan 2024 08:29 |
| URI: | http://repository.ub.ac.id/id/eprint/212404 |
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