Pengembangan Sistem Informasi Manajemen Reward Pelanggan Berbasis Website Pada Pepito Market Cabang Sanur

Permatasari, Ni Made Rai Arini (2017) Pengembangan Sistem Informasi Manajemen Reward Pelanggan Berbasis Website Pada Pepito Market Cabang Sanur. Sarjana thesis, Universitas Brawijaya.

Abstract

Pepito Market Cabang Sanur merupakan salah satu cabang dari Pepito Group. Pepito Group berdiri pada tahun 2001 di Tuban, Jimbaran-Badung, Bali dan sudah memiliki lebih dari 20 cabang di Bali sendiri. Walaupun merupakan cabang yang masih baru dibuka tetapi Pepito Market Cabang Sanur sudah memiliki banyak customer tetap yang berbelanja setiap harinya disana. Untuk dapat terus mempertahankan pelanggan yang telah dimiliki, pihak manajemen marketing Pepito market menerapkan Customer Relationship Manajemen (CRM) yaitu strategi untuk mengikat dan menarik pelanggan dengan memberikan reward kepada pelanggan yang telah berbelanja di Pepito Market dengan memberikan poin. Namun terdapat beberapa hal yang menjadi kendala bagi pelanggan dan pihak marketing Pepito. Pelanggan harus datang langsung ke toko dan menemui customer service untuk dapat mengecek poinnya. Marketing Pepito harus mencetak katalog promosi bulanan dalam bentuk flayer dan disebarkan disekitaran toko untuk memberi informasi promosi setiap bulan. Maka penelitian ini akan mengembangkan Sistem Informasi Manajamen Reward Pelanggan Berbasis Website Pada Pepito Market Cabang Sanur. Menerapkan operational CRM domain marketing automation serta menggunakan webservice untuk menggabungkan Sistem Informasi Manajemen Reward dengan Sistem Kasir Pepito. Sistem ini memilki beberapa fitur yaitu: mengecek jumlah poin, tukar poin, melihat katalog, membuat katalog, edit katalog dan hapus katalog. Sistem ini dikembangkan dengan metode SDLC dengan menggunakan model waterfall. Pada tahap akhir sistem ini diuji dengan menggunakan metode black box dengan hasil pengujian 88% valid, white box dengan hasil pengujian 100% valid dan utility system untuk pelanggan dengan hasil pengujian 83% valid.

English Abstract

Pepito Market Sanur Branch is one of the branches of Pepito Group. Pepito Group was established in 2001 in Tuban, Jimbaran-Badung, Bali and already has more than 20 branches in Bali itself. Although it is a new branch that opened but Pepito Market Sanur Branch already has many regular customers who shop every day there. To be able to continue to maintain existing customers, the marketing management of Pepito market implement Customer Relationship Management (CRM) is a strategy to bind and attract customers by providing rewards to customers who have been shopping at Pepito Market by providing points. But there are some things that become obstacles for customers and the marketing of Pepito. Customers must come directly to the store and meet customer service to check their points. Marketing Pepito should print monthly promotional catalogs in the form of flayers and distributed around the store to provide promotional information every month. So this research will develop Information Management System of Customer Based Reward Based on Sanur Market Branch of Pepito Market. Implement operational CRM domain marketing automation and use webservice to combine Reward Management Information System with Pepito Cashier System. The system has several features: checking the number of points, exchanging points, viewing catalogs, cataloging, editing catalogs and deleting catalogs. This system was developed using SDLC method using waterfall model. In the final stage the system is tested using black box method with 88% valid test result, white box with 100% valid test result and utility system for customer with 83% valid test result.

Item Type: Thesis (Sarjana)
Identification Number: SKR/FTIK/2017/514/051707836
Uncontrolled Keywords: Sistem Informasi, CRM, Operational CRM, Marketing Automation, SDLC, Waterfall
Subjects: 000 Computer science, information and general works > 004 Computer science > 004.068 Information technology--Management
Divisions: Fakultas Ilmu Komputer > Sistem Informasi
Depositing User: Yusuf Dwi N.
Date Deposited: 05 Sep 2017 01:46
Last Modified: 01 Oct 2020 04:48
URI: http://repository.ub.ac.id/id/eprint/2071
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