Rizma, . and Dias Satria, SE., M.App.Ec., Ph.D (2023) Pengaruh Motivasi, Persepsi Resiko, Pengetahuan Terhadap Investasi Pada Umkm Melalui Securities Crowdfunding Platform Di Indonesia (Periode 2023). Sarjana thesis, Universitas Brawijaya.
Abstract
Tujuan dari penelitian ini adalaha mengetahui pengaruh variable motivasi dan persepsi resiko, pengetahuan tentang unvestasi di UMKM melalui sekuritas crowdfunding platform. Penelitian ini menggunakan pendekatan kuantitatif metode analisis regresi linear berganda. Metode pengambilan sampel adalah non-probability sampling dengan Teknik purposive sampling dan jumlah sampel adalah 30 responden investor securities crowdfunding. Hasil penelitian ini menunjukkan bahwa variable motivasi, persepsi resiko dan pengetahuan bertindak simultan terhadap Investor dalam berinvestasi di UMKM melalui platform SCF. Sedangkan variabel Persepsi Risiko berpengaruh negatif dan tidak signifikan terhadap investor dalam berinvestasi pada UMKM melalui platform SCF.
English Abstract
This study aims to determine the impact of motivational variables on risk awareness and knowledge of investing in MSMEs through a securities crowdfunding platform. This study uses a quantitative approach using multiple linear methods of regression analysis. The sampling method is non-probabilistic sampling. Appropriate sampling technique and sample size of 30 respondents securities crowdfunding investor. The results of this study were motivation, risk perception, and knowledge all influence investors while investing in its MSME through the SCF platform. On the other hand, risk perception variables have a negative and immaterially impact on investors investing in MSMEs through the SCF platform.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | :0523020508 |
| Uncontrolled Keywords: | Investasi, Platform Securities Crowdfung. Motivasi, Persepsi Resiko, Pengetahuan. |
| Subjects: | 300 Social sciences > 330 Economics |
| Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi |
| Depositing User: | Unnamed user with username nova |
| Date Deposited: | 15 Jan 2024 02:52 |
| Last Modified: | 15 Jan 2024 02:52 |
| URI: | http://repository.ub.ac.id/id/eprint/205951 |
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