Reaksi Pasar Modal di Indonesia, Korea Selatan, dan Amerika Serikat Terhadap Berita Viral

Devi, Pande Paramitha and Atu Bagus Wiguna, SE.,ME., (2023) Reaksi Pasar Modal di Indonesia, Korea Selatan, dan Amerika Serikat Terhadap Berita Viral. Sarjana thesis, Universitas Brawijaya.

Abstract

Tujuan dari penelitian ini untuk mengetahui abnormal return disekitar tanggal peristiwa dan reaksi pasar di Korea Selatan, Amerika Serikat, dan Indonesia terhadap berita yang sedang viral. Model yang digunakan untuk menghitung expected return pada penelitian ini ialah market adjusted model. Periode estimasi yang digunakan dalam penelitian ini ialah 5 hari sebelum pengumuman, saat pengumuman, dan 5 hari setelah pengumuman. Sample yang digunakan berjumlah 57 perusahaan di sektor entertainment, movies, dan media (EMM). Metode penelitian ini menggunakan one-sample t test dan ANOVA. Hasil penelitian menunjukan adanya perbedaan signifikan abnormal return sebelum, saat, dan sesudah rilisnya berita viral di Korea Selatan dan Amerika Serikat serta terdapat reaksi pada pasar saham Korea Selatan dan Amerika Serikat akan adanya berita viral. Sementara Indonesia tidak terdapat perbedaan signifikan abnormal return sebelum, saat, dan sesudah rilisnya berita viral dan tidak terdapat reaksi pasar akan berita viral.

English Abstract

This research has purpose to determine abnormal returns around the event date and market reactions in South Korea, the United States and Indonesia to news that is currently viral. Expected return is calculated using the market-adjusted model. The estimation period used in this study is 5 days before the announcement, at the time of the announcement, and 5 days after the announcement. The sample used was 57 companies in the entertainment, movies and media (EMM) sector. This research method uses a one sample t test and ANOVA. The results of the study found that there were significant differences in abnormal returns before, during, and after the release of viral news in South Korea and the United States and there were reactions in the South Korean and United States stock markets to viral news. While in Indonesia there are no significant differences in abnormal returns before, during, and after the release of viral news and there is no market reaction to viral news.

Item Type: Thesis (Sarjana)
Identification Number: :0523020452
Uncontrolled Keywords: Event study, abnormal return, pasar efisien
Subjects: 300 Social sciences > 330 Economics
Divisions: Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi
Depositing User: Unnamed user with username nova
Date Deposited: 04 Jan 2024 02:41
Last Modified: 04 Jan 2024 02:41
URI: http://repository.ub.ac.id/id/eprint/205774
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