Adi, Muhammad and David Kaluge,, SE., MS., M.Ec.Dev., Ph.D. (2023) Analisis Keputusan Berinvestasi di UMKM Melalui Securities Crowdfunding: Pendekatan Theory of Planned Behavior. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh Sikap, Norma Subjektif, dan Efikasi Keuangan terhadap Niat dan Keputusan Investasi dalam Securities Crowdfunding Funding (SCF). Studi ini mengumpulkan data melalui survei Google Forms yang diisi oleh 100 responden yang telah berinvestasi atau berencana untuk berinvestasi di UMKM melalui SCF. Partial Least Squares Structural Equation Modeling (PLS-SEM) digunakan untuk menganalisis variabel-variabel yang diukur. Hasil penelitian menunjukkan bahwa Sikap dan norma subjektif memiliki hubungan positif dengan niat berinvestasi, yang juga berdampak positif pada keputusan investasi di UMKM melalui SCF. Namun, efikasi keuangan memiliki hubungan negatif dengan niat berinvestasi. Implikasinya menekankan pentingnya memahami faktor-faktor ini dalam keputusan investasi SCF dan memberikan rekomendasi untuk meningkatkan partisipasi investor di UMKM melalui SCF kepada pemerintah dan platform SCF.
English Abstract
This research aims to analyze the influence of Attitude, Subjective Norm, and Financial Efficacy on the Intent and Investment Decision in Securities Crowdfunding Funding (SCF). The study collected data through a Google Forms survey filled out by 100 respondents who have invested or plan to invest in SMEs through SCF. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze the measured variables. The results indicate that Attitude and subjective norm have a positive relationship with investment intent, which also positively affects investment decisions in SMEs through SCF. However, financial efficacy has a negative relationship with investment intent. The implications emphasize the importance of understanding these factors in SCF investment decisions and provide recommendations to enhance investor participation in SMEs through SCF to both the government and SCF platforms.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | :0523020374 |
| Uncontrolled Keywords: | Teori Perilaku Terencana; Sikap; Norma Subjektif; Efikasi Keuangan; Securities Crowdfunding; UMKM |
| Subjects: | 300 Social sciences > 330 Economics |
| Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi |
| Depositing User: | Unnamed user with username nova |
| Date Deposited: | 22 Dec 2023 03:03 |
| Last Modified: | 22 Dec 2023 03:03 |
| URI: | http://repository.ub.ac.id/id/eprint/205525 |
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