Riztyawan, Iwan Indra and Prof.Dr. Surachman,, S.E., MSIE. and Dr. Mintarti Rahayu,, S.E., MS.,CSRS. (2023) Pengaruh Perceived Usefulness Dan Perceived Ease Of Use Terhadap Continuance Intention Dengan Mediasi Perceived Value Dan Costumer Statisfaction : (Studi Pada Pengguna Aplikasi Netflix). Magister thesis, Universitas Brawijaya.
Abstract
Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh Perceived Usefulness, Perceived Ease of Use terhadap Continuance Intention pada aplikasi Netflix melalui mediasi Perceived Value dan Costumer Statisfaction. Populasi yang digunakan dalam penelitian ini adalah konsumen yang pernah berlangganan aplikasi netflix dan berusia kurang dari 20 sampai 50 tahun keatas. Teknik pengambilan sampel dalam penelitian ini adalah random sampling. Sampel yang digunakan dalam penelitian ini sebanyak 200 reponden. Metode analisis yang digunakan dalam penelitian ini adalah Partial Least Square (PLS) dengan menggunakan aplikasi Smart Modelling Partial Least Squares. Hasil penelitian menunjukkan bahwa kedua variabel bebas, yaitu Perceived Usefulness, Perceived Ease of Use serta variabel mediasi Perceived Value dan Kepuasan Pelanggan berpengaruh signifikan terhadap niat pembelian ulang pada pelanggan aplikasi Netflix. Kedua variabel bebas, yaitu Perceived Usefulness, Perceived Ease of Use berpengaruh signifikan terhadap Continuance Intention. Perceived Value dan Costumer Statisfaction dapat memberi peran Partial Mediation (memediasi sebagian) pada hubungan Perceived Usefulness dan Perceived Ease of Use terhadap Continuance Intention pelanggan aplikasi netflix.
English Abstract
The purposes of this study was to test and analyze the effect of Perceived Usefulness, Perceived Ease of Use on Continuance Intention on the Netflix application through the mediating variables of Perceived Value and Customer Statistics. The population used in this study are consumers who have subscribed to the Netflix application and are aged less than 20 to 50 years and over. The sampling technique in this study was random sampling. The sample used in this study was 200 respondents. The analytical method used in this study is Partial Least Square (PLS) using the Smart Modeling Partial Least Squares application. The results of the study show that the two independent variables, namely Perceived Usefulness, Perceived Ease of Use and the mediating variables Perceived Value and Customer Satisfaction have a significant effect on repurchase intentions of Netflix application subscribers. The two independent variables, namely Perceived Usefulness, Perceived Ease of Use have a significant effect on Continuance Intention. Perceived Value and Customer Statistics can provide a Partial Mediation role (partial mediation) in the relationship between Perceived Usefulness and Perceived Ease of Use towards Continuance Intention of netflix application customers.
| Item Type: | Thesis (Magister) |
|---|---|
| Identification Number: | 0423020056 |
| Uncontrolled Keywords: | Perceived Usefulness, Perceived Ease of Use, Perceived Value, Costumer Statisfaction, Continuance Intention, Aplikasi Netlfix. |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with username nova |
| Date Deposited: | 13 Dec 2023 02:48 |
| Last Modified: | 13 Dec 2023 02:48 |
| URI: | http://repository.ub.ac.id/id/eprint/205294 |
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