Rahmantyo, Enrico Tri and Dr. Drs. Iswan Noor, ME. (2023) Pengaruh Religiusitas, Islamic Financial Literacy serta Trust terhadap Purchase Intention Bank Syariah di Jakarta (Studi Terhadap Masyarakat Muslim Kelompok Usia Muda di Jakarta). Sarjana thesis, Universitas Brawijaya.
Abstract
Bank merupakan suatu lembaga keuangan yang memiliki peran penting dalam perekonomian. Di Indonesia sendiri terdapat Bank Syariah dimana seluruh pengoprasian berdasrkan prinsip-prinsip syariah. Namun di Indonesia sendiri masih sedikit kelompok usia muda bergaama Islam menggunakan Bank Syariah untuk kebutuhan perekonomian nya. Pada penelitian kali ini peneliti ingin mengetahui faktor apa yang mempengaruhi anak muda muslim di Jakarta untuk menggunakan produk Bank Syariah. Peneliti menggunakan 3 variabel pada penelitian kali ini yaitu Religiusitas, Islamic Financial Literacy & Trust. Metode penelitian yang digunakan menggunakan kuantitatif dengan analisis regresi linear berganda. Hasil yang didapatkan dalam penelitian ini adalah variabel Trust berpengaruh positif terhadap purchase intention produk tabungan bank syariah. Sementara variabel Religiusitas & Islamic Financial Literacy tidak memiliki pengaruh positif terhadap purchase intention produk tabungan bank syariah.
English Abstract
Banks are financial institutions that play an important role in the economy. In Indonesia, there is Shariah Bank where all operations are based on Shariah principles. However, in Indonesia, there are still few young Muslims who use Shariah Bank for their economic needs. In this study, the researcher wants to determine the factors that influence young Muslims in Jakarta to use Shariah Bank products. The researcher used three variables in this study, namely Religiosity, Islamic Financial Literacy, and Trust. The research method used quantitative analysis with multiple linear regression. The results obtained in this study are that the Trust variable has a positive influence on the purchase intention of Shariah bank savings products. Meanwhile, the variables of Religiosity and Islamic Financial Literacy do not have a positive influence on the purchase intention of Shariah bank savings products.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | :0523020206 |
| Subjects: | 300 Social sciences > 330 Economics |
| Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi |
| Depositing User: | Unnamed user with username nova |
| Date Deposited: | 04 Dec 2023 03:50 |
| Last Modified: | 04 Dec 2023 03:50 |
| URI: | http://repository.ub.ac.id/id/eprint/204938 |
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