Afia, Tutut Mei Nur and Nurlita Novianti, (2022) Faktor-Faktor Yang Mempengaruhi Niat Dan Perilaku Umkm Untuk Menggunakan Aplikasi Buku Kas Berdasarkan Unified Theory Of Acceptance And Use Of Technology-2. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menjelaskan dan memprediksi pengaruh performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, dan habit terhadap behavioral intention dan use behavior aplikasi Buku Kas. Sampel dari penelitian ini berjumlah 41 pelaku UMKM yang telah menggunakan aplikasi Buku Kas. Pengumpulan data dilakukan dengan penyebaran kuesioner dengan teknik purposive sampling. Alat yang digunakan dalam penelitian ini adalah Partial Least Square (PLS) dengan bantuan aplikasi SmartPLS 3. Hasil penelitian ini menunjukkan bahwa habit berpengaruh positif terhadap behavioral intention penggunaan aplikasi Buku Kas, sedangkan performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, dan price value tidak berpengaruh terhadap behavioral intention penggunaan aplikasi Buku Kas. Selanjutnya, facilitating conditions, habit, dan behavioral intention berpengaruh terhadap use behavior aplikasi Buku Kas.
English Abstract
This study aims to explain and predict the effect of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, and habit on behavioral intention and use behavior in using Buku Kas application. The samples of this study include 41 MSME entrepreneurs using Buku Kas application. Data are collected by distributing questionnaires with purposive sampling technique, and are analyzed by Partial Least Square (PLS) utilizing SmartPLS 3 software. The results of this study exhibited that habit had a positive effect on the behavioral intention to use Buku Kas application, while performance expectancy, effort expectancy, social influence, hedonic motivation, facilitating conditions, and price value had no effect on behavioral intention to use Buku Kas application. Furthermore, facilitating conditions, habit, and behavioral intention had a positive effect on the use behavior of using Buku Kas application.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | :0522020517 |
| Uncontrolled Keywords: | Unified Theory of Acceptance and Use of Technology-2, Aplikasi Buku Kas, Usaha Mikro Kecil dan Menengah, Unified Theory of Acceptance and Use of Technology-2, Buku Kas Application, Micro Small and Medium Enterprises |
| Subjects: | 600 Technology (Applied sciences) > 657 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 26 Jul 2023 07:20 |
| Last Modified: | 26 Jul 2023 07:20 |
| URI: | http://repository.ub.ac.id/id/eprint/202146 |
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