Hakim, Moch. Lukman and Agung Nugroho Adi, (2022) Pengaruh Kepemimpinan Dan Motivasi Terhadap Kinerja Member Herbalife (Studi Pada Member Herbalife Level Supervisor Di Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Sumber Daya Manusia (SDM) adalah penggerak dari sumberdaya lain dalam perusahaan. Kepemimpinan dan motivasi memiliki tingkat pengaruh terhadap kinerja yang merepresentasikan nilai dari SDM. Objek pada penelitian ini adalah member Herbalife level supervisor di Kota Malang periode 2021-2022. Penelitian ini dilaksanakan pada bulan Maret-Juli 2022 dengan menggunakan metode simple random sampling dan didapatkan responden sejumlah 143 orang. Penelitian ini menggunakan metode regresi linier berganda dengan alat analisis data yaitu SPSS Statistics 25.0. Hasil penelitian menunjukkan bahwa variabel kepemimpinan dan motivasi secara parsial dan simultan memiliki pengaruh signifikan yang positif terhadap variabel kinerja sales force. Kesimpulan pada penelitian ini menunjukkan jika faktor kepemimpinan maupun motivasi meningkat, maka kinerja yang dihasilkan member Herbalife level supervisor di Kota Malang juga akan mengalami peningkatan. Saran bagi upline member supervisor diharapkan untuk mempertimbangkan aspek kepemimpinan dan motivasi guna meningkatkan kinerja member khususnya pada level supervisor.
English Abstract
In all companies, human resource is the driver of other resources, while leadership and motivation have certain levels of influence on performance that represents the resource’s value. This research was conducted from March to July 2022 with the object of supervisor-level Herbalife members in Malang city during the 2021-2022 period. Using simple random sampling, 143 of them were selected as the respondents. Here multiple linear regression was used for data analysis, performed in SPSS Statistics 25.0. This study finds that leadership and motivation partially and simultaneously have positive and significant effects on the performance of sales force. Therefore, it can be concluded that increases in leadership and motivation lead to better performance among supervisor-level Herbalife members in Malang city. Hence, the uplines of supervisor members are expected to consider leadership and motivational aspects in order to improve members’ performance, especially those at supervisor level.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | :0522020447 |
| Uncontrolled Keywords: | kepemimpinan, motivasi, kinerja sales force, leadership, motivation, sales force’s performance |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 17 Jul 2023 06:55 |
| Last Modified: | 17 Jul 2023 06:55 |
| URI: | http://repository.ub.ac.id/id/eprint/201896 |
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Text (DALAM MASA EMBARGO)
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