Pandjisiswoutomo, Natsir Abdulkarim and Prof. Khusnul Ashar (2022) Analisis Pendapatan Umkm Berbasis Online Yang Dikelola Mahasiswa Di Kota Malang Sebelum Dan Setelah Terkena Dampak Pandemi Covid-19. Sarjana thesis, Universitas Brawijaya.
Abstract
Mewabahnya COVID-19 di Indonesia sejak awal tahun 2020 telah mengakibatkan banyak efek negatif, terutama di sektor ekonomi. Salah satu dari sektor ekonomi yang paling terdampak adalah Usaha Mikro Kecil dan Menengah (UMKM). Pada kondisi tersebut, pembatasan sosial telah berpengaruh terhadap kecenderungan masyarakat untuk berbelanja tanpa mengabaikan kebijakan tersebut dengan cara berbelanja melalui teknologi berupa e-commerce. Hal ini tentu memberikan efek terhadap meningkatnya jumlah akses di berbagai platform layanan berbelanja. Berdasarkan survei We Are Social pada April 2021, sebanyak 88,1% pengguna web di Indonesia memakai layanan e-commerce untuk membeli produk tertentu dalam beberapa bulan terakhir. Berdasarkan pada fakta tersebut, penelitian ini dilakukan dengan tujuan untuk mengetahui apakah ada perubahan pada jumlah pendapatan para mahasiswa pelaku UMKM berbasis online di Kota Malang sebelum dan selama terkena dampak pandemi COVID-19. Penelitian ini bersifat kuantitatif dan menggunakan metode paired sample t-test untuk menguji data yang diperoleh melalui metode kuesioner. Hasil penelitian yang didapatkan menunjukkan bahwa terdapat perubahan pendapatan pada UMKM berbasis online yang dikelola mahasiswa di Kota Malang sebelum dan setelah terkena dampak pandemi COVID-19, dengan jumlah 65% dari jumlah responden mengalami peningkatan pendapatan, 29% mengalami penurunan, dan 3 persen lainnya tidak mengalami perubahan apapun.
English Abstract
The outbreak of COVID-19 in Indonesia since the early of 2020 has resulted in many negative effects, particularly in the economic sector. Small and Medium Enterprise (SME, UMKM in Indonesia) is one of the economic sector that most affected by this condition. Social distancing that applied during the outbreak has affected the people’s tendency to shop without ignoring that policy by shopping through the technology of e-commerce. This, of course has the effect on the increasing of the number of access on various shopping service platforms. Based on a survey of We Are Social in April 2021, in the last few months 88, 1% of web users in Indonesia use the e-commerce services for buying certain product. Based on that fact, this research is conducted with the aim of finding out whether there was a change in the income of SME managed by university students in Malang City before and during the effects of COVID-19 pandemic. This research is quantitative research and uses paired sample t-test method to test the data obtained through the questionnaire method. The result of this research shows that there was a change in the amount of income of online based SME managed by university students in Malang City before and after the effects of COVID-19 pandemic, with 65% of the total respondents experience an increase in income, 29% of the total respondents experience a decreasing in income, and the other 3% did not experience any change
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0521020522 |
| Subjects: | 300 Social sciences > 330 Economics |
| Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 09 Feb 2023 02:09 |
| Last Modified: | 09 Feb 2023 02:09 |
| URI: | http://repository.ub.ac.id/id/eprint/197365 |
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