Pratama, Muhammad Adityo and Putu Prima Wulandari, (2022) Factors Affecting The Interest In Stock Investing Using Online Investment Application (Case Study In Ajaib Investment Application). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menjelaskan faktor-faktor yang mempengaruhi minat investasi menggunakan Ajaib sebagai aplikasi saham online yang disediakan oleh PT Ajaib Sekuritas Asia kepada penggunanya berdasarkan faktor-faktor dari teori Technology Acceptance Model dan faktor lainnya. Penelitian ini merupakan penelitian kuantitatif dengan metode survei dengan membagikan kuesioner. Responden adalah 102 mahasiswa S1 aktif Universitas Brawijaya, Angkatan 2018- 2021. Pengambilan sampel menggunakan teknik non probability sampling dan purposive sampling. Hasil penelitian ini menemukan bahwa Persepsi Manfaat, Persepsi Kemudahan Penggunaan, dan Return berpengaruh positif terhadap minat berinvestasi di aplikasi Ajaib. Sebaliknya, Persepsi Risiko tidak memengaruhi minat investasi. Dengan demikian, dapat disimpulkan bahwa semakin tinggi Persepsi Manfaat, Persepsi Kemudahan Penggunaan, dan Return, semakin tinggi minat investasi saham online di Aplikasi Ajaib
English Abstract
This research aims to explain the factors that affect investment interest using Ajaib as an online stock application provided by PT Ajaib Sekuritas Asia to its users based on factors from the Technology Acceptance Model theory and other factors. This research employs quantitative research with a survey method by distributing questionnaires. The respondents were 102 active undergraduate students from Universitas Brawijaya, class of 2018-2021. The sampling was done with non- probability sampling and purposive sampling techniques. This research found that Perceived Usefulness, Perceived Ease of Use, and Return positively affecting interest in investing through Ajaib application. On the other hand, Perceived Risk does not affect interest in investing. Thus, it can be concluded that the higher the Perceived Usefulness, Perceived Ease of Use, and Return, the higher the interest in online stock investment through Ajaib application.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | :0522020269 |
| Uncontrolled Keywords: | Technology Acceptance Model (TAM), Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Return, interest in investing, Ajaib Investment, Technology Acceptance Model (TAM), Persepsi Manfaat, Persepsi Kemudahan Penggunaan, Persepsi Risiko, Return, Minat Investasi, Ajaib Investment |
| Subjects: | 600 Technology (Applied sciences) > 657 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 07 Feb 2023 07:12 |
| Last Modified: | 07 Feb 2023 07:12 |
| URI: | http://repository.ub.ac.id/id/eprint/197315 |
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Text (DALAM MASA EMBARGO)
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