Anthapratama, Fahrezi Ihza and Dr.Drs. Fatchur Rohman (2022) Pengaruh Perceived Usefulness, Perceived Ease Of Used Dan Trust Terhadap Repurchase Intention Pengguna Layanan E – Commerce (Studi Pada Pengguna Tokopedia Di Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh variabel perceived usefulness, perceived ease of used dan trust terhadap variabel repurchase intention pada pengguna Tokopedia di Kota Malang. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan sebab akibat antar variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 100 responden yang diambil dari populasi pengguna Tokopedia di Kota Malang dengan teknik purposive sampling. Alat analisis data yang digunakan adalah analisis deskriptif statistik dan analisis regresi linear berganda dengan program SPSS versi 26. Hasil penelitian ini menyimpulkan bahwa variabel perceived usefulness dan trust berpengaruh secara signifikan terhadap repurchase intention, sedangkan variabel perceived ease of used tidak memiliki pengaruh signifikan terhadap repurchase intention pada pengguna Tokopedia di Kota Malang.
English Abstract
The objective of this research is to identify the effect of perceived usefulness, perceived ease of use and trust on the repurchase intention of Tokopedia users in Malang city. This study is categorized as explanatory research, which explains the causal relationship between variables through hypothesis testing. From the population of Tokopedia users in Malang city, 100 people were selected as the research respondents through purposive sampling technique. The data was analyzed using statistical descriptive analysis and multiple linear regression in SPSS 26. This study finds that perceived usefulness and trust significantly influence the repurchase intention and that perceived ease of use does not significantly affect the repurchase intention of Tokopedia users in Malang city
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | :0522020208 |
| Uncontrolled Keywords: | perceived usefulness, perceived ease of used, trust, repurchase intention, perceived usefulness, perceived ease of use, trust, repurchase intention |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 30 Jan 2023 01:31 |
| Last Modified: | 30 Jan 2023 01:31 |
| URI: | http://repository.ub.ac.id/id/eprint/197039 |
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Text (DALAM MASA EMBARGO)
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