Girsang, Cyntia Agustina and Nurman Setiawan Fadjar, (2022) Analisis Pengaruh Literasi Keuangan, Konformitas, Dan Status Sosial Ekonomi Orang Tua Terhadap Perilaku Konsumtif Generasi Z Di Kota Malang. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan, konformitas, dan status sosial ekonomi orang tua terhadap perilaku konsumtif generasi Z di Kota Malang. Penelitian ini merupakan penelitian kuantitatif deskripstif di mana metode pengumpulan data dilakukan melalui penyebaran kuesioner yang disebar kepada individu yang berkategorikan generasi Z di Kota Malang dengan besar sampel sebesar 100 orang. Data yang diperoleh kemudian diolah dan diuji menggunakan metode korelasi Rank Spearman untuk mengetahui pengaruh secara parsial, dan Konkordansi Kendall W untuk mengetahui pengaruh secara simultan. Hasil penelitian menunjukkan (X1) secara parsial berpengaruh negatif dan signifikan terhadap perilaku konsumtif (Y), konformitas (X2); dan status sosial ekonomi orang tua (X3) secara parsial berpengaruh positif dan signifikan terhadap perilaku konsumtif (Y). Kemudian literasi keuangan (X1), konformitas (X2), dan status sosial ekonomi orang tua (X3), secara simultan atau bersama- sama berpengaruh nyata terhadap perilaku konsumtif (Y), dan dijelaskan pula bahwa variabel status sosial ekonomi merupakan variabel yang paling berpengaruh terhadap perilaku konsumtif generasi Z di Kota Malang.
English Abstract
This study aims to determine the effect of financial literacy, conformity, and parental socio-economic status on the consumption behavior of the generation Z in Malang city. This research is descriptive quantitative research with data collection methods through questionnaires distributed to individuals categorized as Generation Z in Malang City with a sample size of 100 people. The collected data were processed and tested using the Spearman Rank correlation method to determine the effect partially, and the Kendall W Concordance to determine the effect simultaneously. The results showed that the financial literacy (X1) partially have a negative and significant effect on consumption behavior (Y), conformity (X2); and parental socio-economic status (X3) partially have a positive and significant effect on consumption behavior (Y). From the results of simultaneous statistical testing, it was found that the financial literacy (X1), conformity (X2), and parental socio-economic status (X3) simultaneously have a significant effect on consumption behavior (Y). Based on the mean rank of the concordance of Kendall w, it was also found that the socio-economic status variable was the variable that had the most effect on the consumptive behavior of Generation Z in Malang City
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | :0522020197 |
| Uncontrolled Keywords: | iterasi keuangan, konformitas, status sosial ekonomi orang tua, perilaku konsumtif, Rank Spearman, Kendall’s W, financial literacy, conformity, parental socio-economic status, consumption behavior, Rank Spearman, Kendall’s W. |
| Subjects: | 300 Social sciences > 330 Economics |
| Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 25 Jan 2023 06:51 |
| Last Modified: | 25 Jan 2023 06:51 |
| URI: | http://repository.ub.ac.id/id/eprint/196940 |
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