Keabsahan Social Media Exposure Sebagai Objek Perjanjian Timbal Balik Dalam Praktik Influencer Marketing Di Media Sosial

Regina, Fransisca and Moch. Zairul Alam,, S.H., M.H and Ranitya Ganindha,, S.H., M.H (2020) Keabsahan Social Media Exposure Sebagai Objek Perjanjian Timbal Balik Dalam Praktik Influencer Marketing Di Media Sosial. Sarjana thesis, Universitas Brawijaya.

Abstract

Pada skripsi ini penulis mengangkat permasalahan mengenai keabsahan social media exposure sebagai objek perjanjian timbal balik dalam praktik influencer di media sosial . Pilihan judul tersebut dilatar belakangi oleh fenomena baru dalam praktik influencer marketing di media sosial seiring perkembangan teknologi, informasi dan komunikasi sehingga melahirkan bentuk-bentuk perjanjian baru dengan objek perjanjian berupa social media exposure. Pada dasarnya segala hubungan hukum yang lahir karena perjanjian diatur dalam Buku III KUH Perdata, yang menganut sistem hukum terbuka, sehingga tidak menutup kemungkinan dalam kenyataan terdapat bentuk-bentuk perjanjian baru yang sebelumnya tidak diatur didalamnya. Meskipun begitu, keabsahan social media exposure sebagai objek perjanjian masih menimbulkan kekaburan hukum karena ukuran yang ditetapkan “suatu hal tertentu” dalam KUH Perdata. Dalam hal ini, penulis mengangkat analisis perbandingan syarat sahnya perjanjian dan frasa “suatu hal tertentu” antara hukum di indonesia dan belanda agar dapat memberikan rekomendasi yang dapat digunakan dalam praktik influencer marketing sehingga tercipta ekosistem yang adil dalam hubungan bisnis. Berdasarkan hal tersebut diatas, penulis mengangkat rumusan masalah, Bagaimana keabsahan social media exposure sebagai objek perjanjian timbal balik dalam praktik influencer marketing di media sosial ? Serta bagaimana analisis penafsiran frasa “suatu hal tertentu” sebagai salah satu syarat objektif sahnya perjanjian menurut KUH Perdata di Indonesia dan Het Niew BW Belanda ? Penelitian yang dilakukan penulis ini merupakan penelitian yang bersifat yuridis normatif. Dalam penelitian ini, penulis menggunakan metode pendekatan perundang-undangan, metode pendekatan perbandingan, serta metode pendekatan konseptual. Dimana isu hukum yang terdapat dalam penelitian ini kemudian dianalisis berdasarkan pasal-pasal yang ada dalam peraturan perundang-undangan yang terkait. Kemudian penulis juga menggunakan perbandingan pengaturan antara negara Indonesia dengan negara lain sehingga menemukan perbedaan dan persamaan terkait pengaturan syarat sahnya perjanjian dan frasa “suatu hal tertentu” yag sudah ada saat ini. Berdasarkan hal tersebut kesimpulan yang dapat diambil dalam analisis ini adalah bahwa adanya persamaan dan perbedaan terkait pengaturan syarat sahnya perjanjian dan frasa “suatu hal tertentu” antara Indonesia dengan Belanda, dimana Indonesia dan Belanda berbeda merumuskan ketentuan syarat objektif dan “suatu frasa tertentu” serta adanya rekomendasi hukum yang dapat diterapkan di Indonesia guna mencegah adanya hambatan hukum pelaksanaan perjanjian timbal balik dengan objek social media exposure dalam praktik influencer marketing sehingga terciptanya ekosistem bisnis yang berpadanan dengan hukum

English Abstract

In this thesis the writer raises a problem regarding a legal juridical analysis of social media exposure as an object of mutual agreement in the practice of an influencer in the social media . The choice of title is motivated by a new phenomenon in practice of a marketing influencer on the social media along with the development of technology, information and communication so as to give birth to new forms of agreement with the object of agreement of the social media exposure. Basically, all legal relations that are born because of agreements are regulated in Book III of the Civil Code, which adheres to an open legal system, so that it does not rule out the possibility that in reality there are new forms of agreement that were not previously regulated therein. Even so, the validity of the social media exposure as an object of the agreement still creates legal ambiguity because of the size determined of "a certain matter" in the Civil Code. In this case, the author raises a comparative analysis of the legal terms of the agreement and the phrase "a certain thing" between the law in Indonesia and the Netherlands in order to provide recommendations that can be used in practice of a marketing influencer so as to create a fair ecosystem in a business relationship. Based on the foregoing, the writer raises the problem formulation, How is the validity juridical analysis of a social media exposure as an object of mutual agreement in practice of the marketing influencer in social media? And how is the analysis of the interpretation of the phrase "a certain thing" as one of the objective condition for the validity of the agreement according to the Civil Code in Indonesia and the Dutch BW Het Niew? Research conducted by this author is a normative juridical study. In this study, the author uses a legislative approach method, an approach method of a comparison, as well as the conceptual approach method. Where the legal issues contained in this study are then analyzed based on the articles contained in the relevant laws and regulations. Then the author also uses a comparison of arrangements between Indonesia and other countries so that they find differences and similarities related to the regulation of the legal conditions of the agreement and the phrase "a certain thing" that already exists today. Based on that, the conclusion that can be drawn in this analysis is that there are similarities and differences related to the regulation of the legal terms of the agreement and the phrase "a certain thing" between Indonesia and the Netherlands, where Indonesia and the Netherlands differ in formulating the terms of objective conditions and "a particular phrase" and the existence of legal recommendations that can be applied in Indonesia to prevent the existence of legal obstacles implementing the mutual agreement with the object of the social media exposure in practice of a marketing influencer so that the creation of a business ecosystem that matches the law

Item Type:	Thesis (Sarjana)
Identification Number:	0520010371
Subjects:	300 Social sciences > 340 Law
Divisions:	Fakultas Hukum > Ilmu Hukum
Depositing User:	Nur Cholis
Date Deposited:	17 Oct 2022 06:50
Last Modified:	17 Oct 2022 06:50
URI:	http://repository.ub.ac.id/id/eprint/195755

Text (DALAM MASA EMBARGO) Fransisca Regina (2).pdf Restricted to Registered users only until 31 December 2023. Download (1MB)

Actions (login required)

View Item