Laila, Rohmatul and Dr. Ir. Agus Dwi Wicaksono, Lic.rer.reg. and Dian Dinanti, ST., MT. (2022) Persepsi dan Preferensi Wisatawan pada Kawasan Cagar Budaya Trowulan). Sarjana thesis, Universitas Brawijaya.
Abstract
Kecamatan Trawulan sebagai pusat wisata Kerajaan Majapahit menjadi salah satu Kawasan Strategi Pariwisata tingkat Nasional (KSPN). Sebagai wisata budaya unggulan di Mojokerto, pengelolaan wisata budaya di Trowulan belum dilakukan secara maksimal, terlihat dalam tren penurunan jumlah pengunjung setiap tahunnya. Dalam RTRW Kabupaten Mojokerto Tahun 2012-2032, situs cagar budaya yang diprioritaskan pengembangannya antara lain Kolam Segaran, Museum Trowulan, Pendopo Agung Trowulan, Situs Kedaton, Lantai segienam dan Kompleks Makam Troloyo, Candi Brahu, Candi Wringin Lawang, Candi Tikus, Candi Bajang Ratu. Penelitian ini berkaitan dengan penilaian kepuasan wisatawan terhadap kualitas pelayanan wisata yang diterima pengunjung yang diolah menggunakan analisis Importance Performance Analysis (IPA). Terdapat lima dimesi pelayanan antaralain Reliability (keandalan), Responsiveness (Daya tanggap), Assurance (jaminan), Empaty (perhatian), Tangibels (bukti langsung). Hasil penelitian ini menunjukan bahwa masih banyak atribut pelayanan wisata di Cagar Budaya Trowulan belum memenuhi harapan wisatawan, terutama pada aspek budaya yang menjadi atraksi utama kawasan tersebut.Tujuan dari penelitian adalah dapat mengetahui prioritas atribut pelayanan yang perlu diperbaiki sehingga kualitas pelayanan wisata di Cagar Budaya mendapat respon positif dari wisatawan di masa mendatang.
English Abstract
Trawulan District as a tourist center of the Majapahit Kingdom has become one of the National Tourism Strategy Areas (KSPN). As a leading cultural tourism in Mojokerto, the management of cultural tourism in Trowulan has not been carried out optimally, as can be seen in the trend of decreasing the number of visitors every year. RTRW of Mojokerto Regency 2012-2032, priority sites for development include Kolam Segaran, Museum of Trowulan, Pendopo Agung Trowulan, Situs Kedaton, Situs Lantai Segi Enam and Kompleks Makam Troloyo, Brahu Temple, Wringin Lawang Temple, Tikus Temple, Bajang Ratu Temple. . This research attemps to investigate the tourist satisfaction on the quality of tourist services received by visitors which is processed using Importance Performance Analysis (IPA). There are five dimensions of service, including Realibility (keandalan), Responsiveness (daya tanggap), Assurance (jaminan), Empathy (perhatian), Tangibels (bukti langsung). The results of this study indicate that there are still many attributes of tourism services in the Trowulan Cultural Reserve that have not met the expectations of tourists, especially on the cultural aspect which is the main attraction of the area. The purpose of the research is to find out the priority of service attributes that need improvement so the quality of tourism services in the Cultural Conservation gets a positive response from tourists in the future.
Other obstract
-
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0522070078 |
| Uncontrolled Keywords: | Kata Kunci: Cagar Budaya, Kualitas-Pelayanan-Wisata, Importance-Performance- Analysis. |
| Subjects: | 300 Social sciences > 307 Communities > 307.1 Planning and development > 307.121 6 City planning |
| Divisions: | Fakultas Teknik > Teknik Perencanaa Wilayah dan Kota |
| Depositing User: | yulia Chasanah |
| Date Deposited: | 31 May 2022 02:52 |
| Last Modified: | 16 Jun 2022 03:15 |
| URI: | http://repository.ub.ac.id/id/eprint/190786 |
![[thumbnail of DALAM MASA EMBARGO]](http://repository.ub.ac.id/style/images/fileicons/text.png) |
Text (DALAM MASA EMBARGO)
ROHMATUL LAILA.pdf Restricted to Registered users only until 31 December 2024. Download (5MB) |
Actions (login required)
 |
View Item |