Putri., Salma Hidayah and DR. Sarwono, M.SI and Martina Purwaning Diah, S.AP., M.AP. (2021) Collaborative Governance dalam Pengembangan Jaringan Pasar Tenun Songket Unggan di Kabupaten Sijunjung Provinsi Sumatra Barat. Sarjana thesis, Universitas Brawijaya.
Abstract
Usaha Mikro Kecil dan Menengah (UMKM) telah menjadi sektor penting dalam perekonomian Indonesia termasuk Industri Kecil Menegah (IKM) yang berada di Kabupaten Sijunjung. Produk tenun songket unggan merupakan produk unggulan IKM Kabupaten Sijunjung. Meski menjadi produk unggulan daerah, tenun songket masih menghadapi berbagai kendala. Tujuan penelitian ini adalah: (1) mengetahui praktik pemasaran tenun songket unggan saat ini, (2) mendeskripsikan dan menganalisis kerangka kerja integratif collaborative governace dalam mengembangkan jaringan pasar tenun songket unggan di Kabupaten Sijunjung, (3) mendeskripsikan tantangan atau hambatan yang dihadapi tenun songket unggan. Hasil penelitian ini menyatakan bahwa proses produksi menggunakan alat tenun manual yang membutuhkan waktu 3-4 hari pengerjaan, lalu produk ini termasuk jenis kain semi-formal dan formal sehingga konsumen yang menggunakan kain hanya dari kalangan tertentu, lalu distribusi produk dilakukan secara online dan offline. Selanjutnya kerangka kerja integratif collaborative governance dalam mengembangkan jaringan pasar tenun songket telah berjalan baik walaupun terdapat beberapa poin yang masih kurang. Penelitian ini memberikan saran yaitu perlu perbaikan akses menuju Nagari Unggan Kecamatan Sumpur Kudus sehingga mobilisasi dapat berjalan lancar dan memperbaiki jaringan komunikasi (internet/telepon), lalu memberikan bantuan dana awal untuk modal koperasi, terakhir membuat galeri yang berada di tempat strategis sehingga promosi produk industri kecil dan menengah dapat maksimal.
English Abstract
Micro, Small and Medium Enterprises (MSMEs) have become an important sector in the Indonesian economy, including Small and Medium Industries (IKM) located in Sijunjung Regency. Tenun songket unggan product is the flagship product of IKM Sijunjung Regency. Despite being a regional superior product, songket still faces various obstacles. The aims of this research are: (1) to find out the current marketing practice of tenun songket unggan, (2) to describe and analyze an integrative collaborative governance framework in developing an tenun songket unggan market network in Sijunjung Regency, (3) to describe the challenges or obstacles faced by tenun songket unggan. The results of this study indicate that the production process uses a manual loom which takes 3-4 working days, then this product is classified as semi-formal and formal fabric so that consumers only use cloth from certain circles, then product distribution is carried out online and offline. Furthermore, the integrative framework collaborative governance in developing the tenun songket unggan market network has been going well, although there are some points that are still lacking. This study provides suggestions that it is necessary to improve access to Nagari Unggan, Sumpur Kudus District so that mobilization can run smoothly and improve communication networks (internet/telephone), then provide initial funding assistance for cooperative capital, and finally creating a gallery in a strategic place so that the promotion of small and medium-sized industrial products can be maximized.
Item Type: | Thesis (Sarjana) |
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Identification Number: | 0521030310 |
Uncontrolled Keywords: | Collaborative Governance, IKM, Tenun songket Unggan , Collaborative Governance, Small and Medium Industry, tenun songket unggan |
Subjects: | 300 Social sciences > 351 Public administration |
Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Publik / Negara |
Depositing User: | Budi Wahyono Wahyono |
Date Deposited: | 09 May 2022 08:14 |
Last Modified: | 09 May 2022 08:14 |
URI: | http://repository.ub.ac.id/id/eprint/190300 |
Text (DALAM MASA EMBARGO)
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