-, RINI MUTISARI , SP., MP. (2019) INFORMATION TECHNOLOGY IN IMPROVING AGRICULTURAL MARKETING. Russian Journal of Agricultural and Socio-Economic Sciences(rjoas), 96 (12).


Rapidly developing technology fosters economic growth; unfortunately there are still many who have not used technological advances, especially in the marketing of agricultural products. This research aims to analyze the factors that affect the interest in the use of information technology in marketing agricultural products. Logistic regression is used to answer the research objectives. Farmers who have a high level of information technology knowledge have a higher chance of accessing information technology in marketing thus that information communication technology training are needed to improve farmers' welfare.

Item Type: Article
Identification Number: 10.18551/rjoas.2019-12.07
Uncontrolled Keywords: Information technology, marketing, agricultural products, internet.
Divisions: Fakultas Pertanian > Sosial Ekonomi Pertanian
Depositing User: Unnamed user with email
Date Deposited: 25 Mar 2022 01:31
Last Modified: 25 Mar 2022 01:31
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