Analisis Faktor-Faktor Yang Berpengaruh Terhadap Pendapatan Kedai Kopi Di Malang Selama Masa Pandemi Covid-19

Isymah, Syifa Amatullah and Prof. Dr. Sutrisno T.,, SE., Ak., M.Si. (2021) Analisis Faktor-Faktor Yang Berpengaruh Terhadap Pendapatan Kedai Kopi Di Malang Selama Masa Pandemi Covid-19. Sarjana thesis, Universitas Brawijaya.

Abstract

Penelitian ini bertujuan untuk memperoleh bukti empiris terkait faktor-faktor yang berpengaruh terhadap pendapatan kedai kopi di Malang selama masa Pandemi Covid-19, yaitu kebijakan Pembatasan Sosial Berskala Besar (PSBB), penggunaan media online, dan perubahan biaya produksi. Objek penelitian ini adalah kedai kopi yang berdomisi di Kota dan Kabupaten Malang. Data yang digunakan dalam penelitian ini adalah data primer yang berasal dari kuesioner yang dibagikan kepada responden. Sampel yang digunakan dalam penelitian ini sebanyak 50 responden. Teknik analisis data yang digunakan adalah analisis regresi berganda dengan alat uji aplikasi Smart-PLS 3. Hasil penelitian menunjukan bahwa PSBB memiliki pengaruh negatif terhadap pendapatan, sedangkan media online dan biaya produksi tidak berpengaruh terhadap pendapatan.

English Abstract

The aim of this study is to obtain empirical evidence related to the factors that affect coffee shop revenue in Malang during the Covid-19 Pandemic, including the Large-Scale Social Restrictions policy, the usage of online media, and changes in production costs. The objects of this study are coffee shops around Malang city. The data used in this study are primary data derived from questionnaires distributed to respondents. The amount of sample for this study are 50 respondents. The data analysis techniques used are double linear regression method using the Smart-PLS 3 application. The results show that PSBB has a negative effect on revenue, while online media and production costs have no effect on revenue.

Other obstract

-

Item Type: Thesis (Sarjana)
Identification Number: 0521020306
Uncontrolled Keywords: Pendapatan, PSBB, Media Online, Biaya Produksi, Pandemi Covid-19, Revenue, Large-Scale Social Restrictions, Online Media, Cost Production, Pandemic Covid-19
Subjects: 600 Technology (Applied sciences) > 657 Accounting
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User: Nur Cholis
Date Deposited: 09 Feb 2022 06:29
Last Modified: 25 Feb 2022 01:54
URI: http://repository.ub.ac.id/id/eprint/189618
[thumbnail of DALAM MASA EMBARGO] Text (DALAM MASA EMBARGO)
175020300111056 - SYIFA AMATULLAH ISYMAH.pdf
Restricted to Repository staff only until 31 December 2023.

Download (2MB)
[thumbnail of Thumbnails conversion from text to thumbnail_lightbox] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg

Download (59kB)
[thumbnail of Thumbnails conversion from text to thumbnail_preview] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg

Download (21kB)
[thumbnail of Thumbnails conversion from text to thumbnail_medium] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg

Download (6kB)
[thumbnail of Thumbnails conversion from text to thumbnail_small] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg

Download (1kB)

Actions (login required)

View Item View Item