Fikri., Muhammad Zakiyul (2021) Analisis Sikap Dan Kepuasan Petani Terhadap Atribut Pupuk Hayati Sinar Bio Pada Komoditas Bawang Merah Di Dusun Klerek, Desa Torongrejo, Kecamatan Junrejo, Kota Batu. Sarjana thesis, Universitas Brawijaya.
Abstract
Penggunaan pupuk kimia secara berkelanjutan menyebabkan pengerasan tanah akibat penumpukan residu pupuk kimia sehingga tanah sulit terurai. Kondisi lahan pertanian di Desa Torongrejo, Kecamatan Junrejo, Kota Batu saat ini banyak tanah pertanian yang sudah rusak karena penggunaan pupuk kimia secara terus-menerus yang mempengaruhi produktivitas bawang merah. Beberapa petani menggunakan pupuk hayati Sinar Bio dalam usahatani bawang merah. Hal tersebut menyebabkan pupuk hayati merek Sinar Bio dapat menjadi pilihan petani di Desa Torongrejo, Kecamatan Junrejo. Tujuan penelitian ini, yaitu (1) Mengidentifikasi atribut-atribut yang menjadi pertimbangan petani bawang merah di Dusun Klerek, Desa Torongrejo, Kecamatan Junrejo, Kota Batu, (2) Mengidentifikasi sikap petani bawang merah di Dusun Klerek, Desa Torongrejo, Kecamatan Junrejo, Kota Batu terhadap atribut pupuk hayati Sinar Bio, (3) Menganalisis tingkat kepuasan petani bawang merah di Dusun Klerek, Desa Torongrejo, Kecamatan Junrejo, Kota Batu terhadap atribut pupuk hayati Sinar Bio. Penelitian dilakukan di Dusun Klerek, Desa Torongrejo, Kecamatan Junrejo, Kota Batu. Penelitian ini menggunakan pendekatan probabilitas berdasarkan pertimbangan peneliti untuk mendapatkan sampel yang baik dan tepat. Penelitian ini metode pengumpulan data yang digunakan adalah angket atau kuesioner. Teknik analisis data menggunakan analisis deskriptif. Semua atribut dianggap menjadi pertimbangan keputusan petani dalam memilih produk pupuk Sinar Bio yaitu mutu produk, tampilan kemasan, berat kemasan, informasi kandungan bahan aktif, petunjuk penggunaan, harga, customer service, masa kadaluarsa, garansi penggantian produk baru (retur), labeling dan ketersediaan (stock) di toko. Pupuk Sinar Bio juga mendapat sikap yang positif dari petani yaitu berat kemasan dan informasi kandungan bahan aktif. Sehingga hal tersebut menjadi keunggulan dari produk pupuk hayati Sinar Bio untuk bersaing dengan produk lain.
English Abstract
The continuous use of chemical fertilizers causes soil hardening due to the buildup of chemical fertilizer residues so that the soil is difficult to decompose. The condition of agricultural land in Torongrejo Village, Junrejo District, Batu City is currently a lot of agricultural land that has been damaged due to the continuous use of chemical fertilizers which affect the productivity of shallots. Some farmers use Sinar Bio biofertilizer in onion farming. This causes the Sinar Bio brand of biofertilizer to be the choice of farmers in Torongrejo Village, Junrejo District. The objectives of this study are (1) to identify the attributes that are considered by shallot farmers in Klerek Hamlet, Torongrejo Village, Junrejo District, Batu City, (2) to identify the attitude of shallot farmers in Klerek Hamlet, Torongrejo Village, Junrejo District, Kota Batu on the attributes of Sinar Bio's biofertilizer, (3) Analyzing the satisfaction level of shallot farmers in Klerek Hamlet, Torongrejo Village, Junrejo District, Batu City on the attributes of Sinar Bio's biofertilizer. The research was conducted in Klerek Hamlet, Torongrejo Village, Junrejo District, Batu City. This study uses a probability approach based on the researcher's considerations to get a good and appropriate sample. In this study, the data collection method used was a questionnaire or questionnaire. The data analysis technique used descriptive analysis. All attributes are considered to be a consideration for farmers' decisions in choosing Sinar Bio fertilizer products, namely product quality, packaging appearance, packaging weight, information on active ingredients, instructions for use, price, customer service, expiration date, warranty for new product replacement (return), labeling and availability. (stock) in the store. Sinar Bio fertilizer also received a positive attitude from farmers, namely the weight of the packaging and information on the content of the active ingredients. So that this is the advantage of Sinar Bio's biofertilizer products to compete with other products.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0521040023 |
| Subjects: | 300 Social sciences > 338 Production > 338.1 Agriculture |
| Divisions: | Fakultas Pertanian > Sosial Ekonomi Pertanian |
| Depositing User: | Nur Cholis |
| Date Deposited: | 25 Jan 2022 04:39 |
| Last Modified: | 25 Sep 2024 07:13 |
| URI: | http://repository.ub.ac.id/id/eprint/188808 |
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