Mustafa, Mariyam (2021) Analisa Kondisi Usaha Mikro-Kecil Di Masa Pandemi Covid-19 (Studi Kasus Di Kota Depok, Jawa Barat). Sarjana thesis, Universitas Brawijaya.
Abstract
masa pandemi COVID-19 dilihat dari 4 aspek yaitu aspek keuangan, aspek tenaga kerja, aspek strategi ketahanan dan aspek intervensi pemerintah. Penelitian ini menggunakan metode analisis deskriptif kuantitatif, dimana data diperoleh dari pengumpulan kuesioner. Penelitian ini dilakukan kepada pelaku usaha mikro kecil yang aktif di Kota Depok, Jawa Barat. Teknik pengambilan sampel yang digunakan adalah probability sampling sehingga didapatkan dari 1.052 total populasi menjadi 80 sampel responden. Hasil penelitian: Pertama, pada aspek keuangan ditemukan bahwa mayoritas dari seluruh kelompok usaha mengalami penurunan omzet penjualan dan pendapatan usaha. Kedua, pada aspek tenaga kerja ditemukan bahwa kelompok usaha kecil paling terkena dampak sehingga lebih banyak mengambil tindakan pada aspek tenaga kerja, sedangkan usaha mikro cenderung tidak melakukan perubahan. Ketiga, pada aspek strategi ketahanan ditemukan bahwa kendala yang paling banyak dirasakan oleh semua kelompok usaha adalah dalam hal pemasaran/penjualan produk. Keempat, pada aspek intervensi pemerintah, ditemukan bahwa dari bantuan yang diberikan pemerintah, sebagian besar kelompok usaha masih belum mendapatkan bantuan, hal ini menunjukkan bahwa bantuan yang diberikan oleh pemerintah masih belum merata. Penelitian ini dilakukan di tengah situasi pandemi COVID-19 sehingga proses pendataan dilakukan secara online dengan kondisi yang terbatas.
English Abstract
This study aims to analyze the condition of micro and small businesses during the COVID-19 pandemic seen from 4 aspects, namely financial aspects, labor aspects, aspects of resilience strategies and aspects of government intervention. This research uses quantitative descriptive analysis method, where the data is obtained from the collection of questionnaire. This research was conducted on micro and small business actors who are active in Depok City, West Java. The sampling technique used is probability sampling so that it is obtained from 1,052 total population to 80 sample respondents. The results of the study: First, on the financial aspect, it was found that the majority of all business groups experienced a decrease in sales turnover and operating income. Second, in the labor aspect, it was found that the small business group was most affected, so that they took more action on the labor aspect, while micro-enterprises tended not to make changes. Third, in the aspect of resilience strategy, it was found that the most common obstacle felt by all business groups was in terms of product marketing/sales. Fourth, in the aspect of government intervention, it was found that from the assistance provided by the government, most of the business groups still did not receive assistance, this shows that the assistance provided by the government is still not evenly distributed. This research was conducted in the midst of the COVID-19 pandemic situation so that the data collection process was carried out online with limited conditions.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0521020259 |
| Uncontrolled Keywords: | UMK, COVID-19, Keuangan, Tenaga Kerja, Strategi Ketahanan, Intervensi Pemerintah, MSE, COVID-19, Finance, Labour, Resilience Strategy, Government Intervesion |
| Subjects: | 300 Social sciences > 330 Economics |
| Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 20 Jan 2022 07:26 |
| Last Modified: | 24 Feb 2022 09:27 |
| URI: | http://repository.ub.ac.id/id/eprint/188571 |
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Text (DALAM MASA EMBARGO)
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