Minat Konsumen Pada Penggunaan Zilingo Berdasarkan Unified Theory Of Acceptance And Use Of Technology 2

Faridwansyah, Muhammad (2021) Minat Konsumen Pada Penggunaan Zilingo Berdasarkan Unified Theory Of Acceptance And Use Of Technology 2. Sarjana thesis, Universitas Brawijaya.

Abstract

E-commerce pada saat ini memiliki pertumbuhan yang sangat pesat, didukung dengan perkembangan teknologi internet yang semakin baik. E- commerce seperti Zilingo dapat mempermudah dalam proses jual beli. Penelitian ini bertujuan untuk menguji minat konsumen pada penggunaan aplikasi Zilingo terhadap penggunannya berdasarkan Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). Penelitian ini adalah penelitian kuantitatif dan datanya dikumpulkan menggunakan metode survei, yaitu dengan kuesioner. Data penelitian dianalisis menggunakan Statistical Product and Service Solutions (SPSS). Jumlah responden dalam penelitian ini sebanyak 175 orang pengguna yang pernah menggunakan Zilingo di Kota Malang. Hasil penelitian menunjukan bahwa konstruk pengaruh sosial (social influence), kondisi fasilitas (facilitating conditions), motivasi hedonis (hedonic motivation), nilai harga (price/value), dan kebiasaan (habit) memiliki pengaruh signifikan terhadap niat prilaku (behavioral intention), dan ekspektasi usaha (effort expectancy) memiliki pengaruh ysng paling besar dibandingkan dengan variabel yang lain. Namun variabel ekspektasi kinerja (performance expectancy) tidak terbukti mempengaruhi minat minat seseorang untuk menggunakan Zilingo

English Abstract

E-commerce currently has a very fast growth, supported by the development of increasingly good internet technology. E-commerce like Zilingo can make it easier to buying and selling process. This study aimed to examine consumer interest in using Zilinggo application based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). This is a quantitative study and data were collected using a survey method, namely a questionnaire. The data of this study were analyzed using the Statistical Product and Service Solutions (SPSS). The number of respondents in this study was 175 users who had used Zilingo in Malang city. The results showed that social influence, facilitating conditions, hedonic motivation, (price/value), habits have a positive effect on behavioral intention and effort expectancy have the most influence yang compared to other variables. However, performance expectancy are not proven to influence a person's interest in using Zilingo

Other obstract

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Item Type: Thesis (Sarjana)
Identification Number: 0521020248
Uncontrolled Keywords: Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value, Habit, Behavioral Intention, UTAUT2, Zilingo, Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value, Habit, Behavioral Intention, UTAUT2, Zilingo
Subjects: 600 Technology (Applied sciences) > 657 Accounting
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User: Nur Cholis
Date Deposited: 20 Jan 2022 01:39
Last Modified: 01 Mar 2022 01:31
URI: http://repository.ub.ac.id/id/eprint/188522
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165020301111055 - Muhammad Faridwansyah.pdf
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