Fadjariyah, Ainy Nurhidayati (2021) Pengaruh E-Trust Dan E-Service Quality Terhadap E-Loyalty (Studi Pada Pengguna Shopee). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh e-trust dan e-service quality terhadap e-loyalty (studi pada pengguna Shopee). Jenis penelitian ini adalah asosiatif/korelasional dengan pendekatan kuantitatif. Jenis data yang digunakan ialah data primer dengan sumber data berasal dari Kuesioner. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden dengan perhitungan jumlah sampel berdasarkan Rumus Malhotra. Pada penelitian ini, hipotesis diuji dengan menggunakan uji F dan Uji T. Hasil uji hipotesis menunjukkan bahwa variabel e-trust dan e-service quality berpengaruh secara parsial terhadap e-loyalty
English Abstract
The purpose of this research is to analyze the impact of e-trust and e-service quality on e-loyalty (A study on Shopee end-user). This study used associative/correlational research with a quantitative approach. The type of data used is primary data with data sources derived from questionnaires. The samples used in this study was 100 respondents with the calculation of the number of samples based on the Malhotra formula. The location for this research is in Indonesia. A non-probability sampling technique with a purposive sampling method is used in this research. The data collecting in this research use a questionnaire measured by the Likert scale. This research uses the multiple linear regression analysis with the 25th version of the SPSS software. In this research, a hypothesis is tested in the F-test and T-test. The test shows that the e-trust e-service quality variables have a partial impact on e-loyalty
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0521020240 |
| Uncontrolled Keywords: | E-trust, E-service quality, dan E-loyalty, E-trust, E-service quality, and E-loyalty |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 19 Jan 2022 04:29 |
| Last Modified: | 25 Feb 2022 14:50 |
| URI: | http://repository.ub.ac.id/id/eprint/188499 |
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Text (DALAM MASA EMBARGO)
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