Erlinda, Randa Putra and Rila Anggraeni, SE.,MM (2020) The Effect Of Store Atmosphere Dimension Toward Purchase Intention (Study On Warunk Upnormal Malang Consumer). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui dampak dari Dimensi Suasana Toko (Kebersihan, Musik, Aroma, Temperatur, Pencahayaan, Warna dan Tata Letak) terhadap Minat Beli pelanggan dengan studi pada konsumen Warunk Upnormal di kota Malang. Jenis penelitian ini adalah explanatory research, yang menjelaskan hubungan dan pengaruh antara satu variabel dengan variabel lainnya melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 190 responden di mana survei dilakukan melalui kuesioner. Sampel penelitian ini terdiri dari responden yang bertempat tinggal di Malang dan mengetahui tentang merek Warunk Upnormal Malang. Analisis data yang digunakan dalam penelitian ini adalah Analisis Regresi Linier Berganda dan pengujian hipotesis menggunakan uji- t dan uji f yang diproses melalui perangkat lunak SPSS. Dari hasil pengujian tujuh hipotesis, dapat disimpulkan bahwa variabel Kebersihan, Musik, Aroma, Temperatur, Pencahayaan, Warna dan Tata Letak memiliki pengaruh signifikan terhadap minat beli konsumen Warunk Upnormal Malang. Dari penelitian ini, dapat disimpulkan bahwa meningkatkan Dimensi Suasana Toko Warunk Upnormal Malang akan meningkatkan Minat beli konsumen untuk melakukan pembelian.
English Abstract
This research aims to discover the impact of Warunk Upnormal Malang Store Atmosphere Dimension (Cleanliness, Music, Scent, Temperature, Lighting, Color and Display) Towards Purchase Intention a with the study among Warunk Upnormal Consumers in Malang. The type of this research is the explanatory research, which explains the relationship and the influence between one variable and another through hypothesis testing. This research collected sample of 190 respondents where the survey was conducted through an offline questionnaire. The sample of this research consisted of the respondents who were familiar and recognize the existence of Warunk Upnormal Malang . The data analysis used in this research was the Multiple Linear Regression Analysis and the hypothesis testing using the t-test and f-test which is processed through the SPSS software. From the results of testing seven hypotheses, it can be concluded that the variable of Cleanliness, Music, Scent, Temperature, Lighting, Color and Display have significant influence on the purchase intention in Warunk Upnormal Malang. This research implied that proper maintenance of the Store Atmosphere Dimension of Warunk Upnormal Malang would increase the purchase intention of Warunk Upnormal Consumers.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FEB/2020/21/052003790 |
| Uncontrolled Keywords: | Store Atmosphere, Cleanliness, Music, Scent, Temperature, Lighting, Color, Display, Purchase Intention,Dimensi Suasana Toko, Kebersihan, Musik, Aroma, Temperatur, Pencahayaan, Warna dan Tata Letak, Minat Beli |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 17 Dec 2021 06:56 |
| Last Modified: | 03 Oct 2024 07:19 |
| URI: | http://repository.ub.ac.id/id/eprint/187475 |
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Text
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