Hubungan antara Persepsi dan Sikap Masyarakat terhadap Pelayanan Perbekalan Kefarmasian secara Online.

Viany, Andrea Kristia (2021) Hubungan antara Persepsi dan Sikap Masyarakat terhadap Pelayanan Perbekalan Kefarmasian secara Online. Sarjana thesis, Universitas Brawijaya.

Abstract

Dalam era pandemi COVID-19, masyarakat cenderung melakukan pembelian perbekalan kefarmasian secara online. Penjualan perbekalan kefarmasian secara online sendiri membawa dampak positif dan negatif bagi konsumen sehingga menimbulkan persepsi dan sikap masyarakat yang berbeda-beda. Sehingga penelitian ini bertujuan untuk mengetahui hubungan antara persepsi dan sikap masyarakat terhadap pelayanan perbekalan kefarmasian secara online. Penelitian ini merupakan penelitian observasional analitik dengan rancangan cross-sectional. Sampel penelitian adalah masyarakat Malang Raya yang sudah pernah mendapatkan obat di area Malang Raya di Apotek, Klinik, Puskesmas atau Rumah Sakit dengan menggunakan teknik convenience sampling sesuai dengan kriteria inklusi dan eksklusi. Penelitian ini diikuti oleh 142 orang. Instrumen penelitian berupa kuesioner untuk mengukur persepsi dan sikap responden yang terdiri dari 14 pernyataan untuk kuesioner persepsi dan 12 pernyatan untuk kuesioner sikap serta telah dilakukan uji validitas dan reliabilitas. Interpretasi persepsi diukur menggunakan nilai median dan interpretasi sikap diukur menggunakan skor-T yang kemudian dianalisis untuk mengetahui hubungannya menggunakan uji Pearson Product Moment (PPM). Hasil penelitian menunjukkan bahwa persepsi masyarakat terbagi menjadi kategori persepsi baik (52%) dan tidak baik (48%), serta sikap masyarakat dalam kategori positif (56%) dan negatif (44%) terhadap pelayanan perbekalan kefarmasian secara online. Hasil uji Pearson Product Moment (PPM) didapatkan p = 0,000, sehingga diketahui bahwa terdapat hubungan yang signifikan antara persepsi dan sikap. Dapat disimpulkan bahwa persepsi mempengaruhi sikap masyarakat terhadap pelayanan perbekalan kefarmasian secara online sehingga apoteker dapat meningkatkan pelayanan tersebut menjadi lebih baik lagi

English Abstract

In the era of the COVID-19 pandemic, people tend to buy pharmaceutical supplies online. The sale of pharmaceutical supplies online itself has positive and negative impacts on consumers, giving rise to different public perceptions and attitudes. So this study aims to determine the relationship between public perceptions and attitudes towards online pharmaceutical supply services. This study is an analytic observational study with a cross-sectional design. The research sample is the people of Greater Malang who have received drugs in the area of Malang Raya at the pharmacy, clinic, health center or hospital using convenience sampling technique according to the inclusion and exclusion criteria. This study was followed by 142 people. The research instrument was a questionnaire to measure respondents' perceptions and attitudes consisting of 14 statements for the perception questionnaire and 12 statements for the attitude questionnaire and validity and reliability tests were carried out. Perception interpretation was measured using the median value and attitude interpretation was measured using a T-score which was then analyzed to determine the relationship using the Pearson Product Moment (PPM) test. The results showed that public perception was divided into categories of good (52%) and bad (48%), and positive (56%) and negative (44%) public attitudes towards online pharmaceutical supply services. The results of the Pearson Product Moment (PPM) test obtained p = 0.000, so it is known that there is a significant relationship between perceptions and attitudes. It can be concluded that perceptions affect people's attitudes towards online pharmaceutical supply services so that pharmacists can improve these services for the better.

Item Type: Thesis (Sarjana)
Identification Number: 0521060092
Uncontrolled Keywords: Persepsi Masyarakat, Sikap Masyarakat, Pelayanan Perbekalan Kefarmasian, Online, Consumer Perception, Consumer Attitude, Pharmaceutical Supply Services, Online
Subjects: 600 Technology (Applied sciences) > 615 Pharmacology and therapeutics > 615.1 Drugs (materia medica)
Divisions: Fakultas Kedokteran > Farmasi
Depositing User: Budi Wahyono Wahyono
Date Deposited: 08 Nov 2021 01:40
Last Modified: 23 Feb 2022 01:55
URI: http://repository.ub.ac.id/id/eprint/186615
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