Wardhani, Maudina Rahma (2020) Understanding The Effect Of Sustained Use Of Cloud- Based Point Of Sales On Smes Performance During Covid-19 Pandemic. Sarjana thesis, Universitas Brawijaya.
Abstract
Dalam beberapa tahun terakhir, point of sale berbasis cloud telah muncul sebagai tren pemanfaatan teknologi di UKM, yang bertujuan untuk meningkatkan pemanfaatan layanan Teknologi Komunikasi Informasi (TIK) untuk mendapatkan keunggulan kompetitif. Oleh karena itu, penelitian ini mengkaji pengaruh penggunaan point of sales berbasis cloud secara berkelanjutan terhadap kinerja UKM selama pandemi COVID-19. Dalam penelitian ini, pendekatan kuantitatif dan kualitatif digunakan. Sampel meliputi industri makanan dan minuman dari Usaha Kecil Menengah (UKM) yang berada di Kota Malang, Indonesia. Data kuantitatif yang berhasil mengumpulkan 91 tanggapan diambil dari penyebaran kuesioner sampel UKM dan dianalisis dengan menggunakan SPSS 21 dengan metode regresi linier berganda, yang menunjukkan ada hubungan antara keberlanjutan penggunaan titik berbasis cloud sale atas kinerja non-keuangan UKM selama pandemi COVID-19. 9 perwakilan UKM, pemilik, atau manajer, juga diwawancarai untuk mendapatkan wawasan lebih lanjut dan untuk mengkonfirmasi temuan kuantitatif. Technology Continuance Theory (TCT) digunakan untuk menjelaskan hubungan antara penggunaan point of sale berbasis cloud yang berkelanjutan dengan kinerja UKM selama pandemi COVID-19. Namun, hasil dari kedua pendekatan menemukan bahwa ada hubungan positif antara penggunaan berkelanjutan titik penjualan berbasis cloud pada kinerja non-keuangan UKM selama pandemi COVID-19 dan hubungan antara penggunaan titik penjualan berbasis cloud secara berkelanjutan pada UKM. kinerja keuangan menjadi negatif.
English Abstract
In recent years, cloud-based point of sale has emerged as a technological trend utilization in SMEs, which aims to improve the utilization of Information Communication Technology (ICT) services for gaining competitive advantage. Therefore, this study examined the effect of sustained use of cloud-based point of sales on SMEs' performance during COVID-19 pandemic. In this study, both quantitative and qualitative approaches were employed. The sample included the food and beverage industry from Small and Medium Enterprises (SMEs) located in Malang City, Indonesia. The quantitative data which succeeded to collect 91 responses was taken from the questionnaire distribution of the sample SMEs and it was analysed by using SPSS 21 with the multiple linear regression method, which indicated there is a relationship between sustained-use of cloud-based point of sale on SMEs non-financial performance during COVID-19 pandemic. 9 SMEs representatives, the owner, or the manager, were also interviewed to gain further insights and to confirm the quantitative findings. Technology Continuance Theory (TCT) was used to explain the link between the sustained use of cloud-based point of sale on SMEs' performance during the COVID-19 pandemic. However, the results from both approaches found that there is a positive relationship between sustained use of cloud-based point of sale on SMEs non-financial performance during COVID-19 pandemic and the relationship between sustained use of cloud- based point of sale on SMEs financial performance is negative.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0520020460 |
| Uncontrolled Keywords: | cloud-based point of sales, small medium enterprise (SME), financial performance, non-financial performance, covid-19 pandemic, technology continuance theory, quantitative approach, qualitative approach |
| Subjects: | 600 Technology (Applied sciences) > 657 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 03 Nov 2021 01:54 |
| Last Modified: | 12 Apr 2023 02:37 |
| URI: | http://repository.ub.ac.id/id/eprint/186350 |
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Text (DALAM MASA EMBARGO)
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