Agustiawan, Muhammad Faisyal (2021) Pengaruh Diffusion Of Innovation, Perceived Usefulness Dan Lifestyle Terhadap Intention To Use (Studi Pada Pengguna Aplikasi Ovo Di Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini dilakukan untuk mengetahui pengaruh diffusion of innovation, perceived usefulness, dan lifestyle terhadap intention to use pengguna aplikasi OVO di Malang. OVO adalah sebuah layanan keuangan digital berupa aplikasi smart yang memberikan kemudahan dalam bertransaksi (OVO Cash) dan juga kesempatan untuk mengumpulkan point di berbagai merchant (OVO Points). Jenis penelitian ini adalah penelitian eksplanatori yang menjelaskan hubungan dan pengaruh antara satu variabel dengan variabel lainnya melalui pengujian hipotesis. Teknik pengambilan sampel menggunakan non-probability sampling dan metode purposive sampling. Penelitian ini menggunakan sampel sebanyak 150 responden dengan penyebaran kuesioner online. Sampel terdiri dari responden berusia lebih atau sama dengan 17 tahun yang menggunakan atau pernah menggunakan aplikasi OVO. Analisis data dalam penelitian ini menggunakan analisis regresi linear berganda dengan menggunakan program SPSS 22.0. Berdasarkan hasil pengujian terhadap ketiga hipotesis dapat disimpulkan bahwa (1) variabel diffusion of innovation memiliki pengaruh yang positif dan signifikan terhadap variabel intention to use, (2) variabel perceived usefulness memiliki pengaruh yang positif dan signifikan terhadap variabel intention to use, dan (3) variabel lifestyle memiliki pengaruh yang positif dan signifikan terhadap variabel intention to use. Kata Kunci: Diffusion of Innovation, Intention to Use, Lifestyle, Perceived Usefulness"
English Abstract
This research was conducted to determine the effect of diffusion of innovation, perceived usefulness and lifestyle on intention to use of OVO application users in Malang. OVO is a digital financial service which is a smart application that providing ease of transaction (OVO Cash) and also the opportunity to collect points at various merchant (OVO Points). This type of research is explanatory research which explains the connection and effect between one variable and another through hypotheses testing. The sampling technique used are nonprobability sampling and purposive sampling method. This study used a sample of 150 respondents by distributing online questionnaires. The sample consisted of respondents who are over or equal to 17 years of age who use or have used OVO application. The data analysis used in this research was the multiple linear analysis using the SPSS 22.0 program. From the results of testing three hypotheses, it can be concluded that (1) the diffusion of innovation variable has a positive and significant effect on the intention to use variable, (2) the perceived usefulness variable has a positive and significant effect on the intention to use variable, and (3) the lifestyle variable has a positive and significant effect on the intention to use variable.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 052102 |
| Uncontrolled Keywords: | : Diffusion of Innovation, Intention to Use, Lifestyle, Perceived Usefulness", Diffusion of Innovation, Intention to Use, Lifestyle, Perceived Usefulness |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with username rizky |
| Date Deposited: | 23 Oct 2021 12:14 |
| Last Modified: | 23 Feb 2022 02:55 |
| URI: | http://repository.ub.ac.id/id/eprint/185601 |
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