Pratiwi, Wahyu Nur Fajar (2021) Analisis Yuridis Metode Promosi Flash Sale Ditinjau Dari Pasal 20 Undang-Undang N0. 5 Tahun 1999 Tentang Larangan Praktik Monopoli Dan Persaingan Usaha Tidak Sehat. Sarjana thesis, Universitas Brawijaya.
Abstract
Pada skripsi ini, penulis mengangkat permasalahan metode promosi flash sale apabila ditinjau dari Pasal 20 Undang-Undang No. 5 Tahun 1999 tentang Larangan Praktik Monopoli dan Persaingan Usaha Tidak Sehat. Pilihan tema tersebut dilatar belakangi oleh maraknya perkembangan e-commerce saat ini yang membuat pelaku usaha menerapkan berbagai macam kegiatan promosi, salah satunya flash sale. Namun dalam prakteknya penerapan harga yang sangat rendah dalam metode promosi flash sale banyak dikaitkan praktek jual rugi. Karena dikhawatirkan akan menciptakan persaingan usaha tidak sehat antar pelaku usaha e-commerce. Berdasarkan hal tersebut, penulis mengangkat rumusan masalah : (1) Apakah metode promosi flash sale dapat dikategorikan sebagai bentuk predatory pricing dalam perspektif persaingan usaha? (2) Bagaimana akibat hukum dari metode promosi flash sale terhadap persaingan usaha?. Pada skripsi ini menggunakan metode penelitian hukum yuridis normatif (Legal Research) dengan metode pendekatan peraturan perundang-undangan (statute approach), dan pendekatan analitis (analytical approach). Bahan hukum primer, dan sekunder yang diperoleh penulis akan dianalisis dengan menggunakan teknik analisis deduktif. Dari hasil penelitian ini, penulis memperoleh jawaban bahwa adanya perbedaan mengenai maksud dan tujuan metode promosi flash sale dengan penerapan praktek predatory pricing yang dimuat dalam Pasal 20 UU No. 5 Tahun 1999, dan juga tidak terpenuhinya unsur-unsur Pasal 20 pada metode promosi flash sale menjadikan metode promosi flash sale tidak dapat dikategorikan sebagai bentuk predatory pricing dalam persaingan usaha. Adapun akibat hukum terhadap metode promosi flash sale yang pelaksanaannya melanggar ketentuan Pasal 20, dan telah dilakukan pembuktian berdasarkan rule of reason, maka dapat dikenakan sanksi berupa tindakan administratif.
English Abstract
In this undergraduate thesis, the author brought up a problem about flash sale promotion in a view of Article 20 Statutory Regulation No. 5 of 1999 about Prohibition on Monopoly Practice and Unfair Competition. The background was made due to the emerging development of e-commerce that leads businessmen implement various promotion activities, as in flash sale. However, in practice, the implementation of very-low price in flash sale promotion method are mostly associated with pratice of selling at lost. As it might raise an issue of creating unfair competition among businessmen of e-commerce. Based on the aforementioned matters, the author provided following problem formulations: (1) Does the method of flash sale promotion can be categorized as predatory pricing in a perspective of business competition? (2) How are the legal impacts of flash sale promotion method to business competition?. This undergraduate thesis used normative juridical legal research (Legal Research) using Statutory Approach and Analytical Approach. Primary, and secondary legal materials obtained by the author would be analyzed using deductive analysis technique. From this research, the author concludes that there is a difference about the meaning and purpose of the flash sale promotion method with the implementation of the predatory pricing practices stated on article 20 Statutory Regulation No. 5 of 1999, and also mentioned the unmet requirement of article 20 Statutory Regulation No. 5 of 1999 on the flash sale promotion methods making the flash sale promotion method cannot be categorized as a form of predatory pricing in business competition. As for the legal consequences of the flash sale promotion method which in its implementation violating the requirements of article 20, and found violating by the burden of proof based on the rule of reason, therefore can be charge with administrative sanction
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 052101 |
| Subjects: | 300 Social sciences > 340 Law |
| Divisions: | Fakultas Hukum > Ilmu Hukum |
| Depositing User: | Unnamed user with username lilik |
| Date Deposited: | 22 Oct 2021 07:10 |
| Last Modified: | 22 Feb 2022 05:44 |
| URI: | http://repository.ub.ac.id/id/eprint/185057 |
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