Nashihah, Sholihatun (2020) The Influence Of Personal Factor And In Store Factor Toward Impulse Buying Behavior To Urge To Buy Impulsively At Sephora Pakuwon Mall Surabaya. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menguji pengaruh Faktor Pribadi (Ketersediaan Uang, Ketersediaan Waktu, Pengaruh Keluarga, Kesejahteraan Ekonomi, Penggunaan Kartu Kredit) dan Faktor Dalam Toko (Promosi Penjualan, Lingkungan Toko, Musik, Karyawan yang Ramah) terhadap Perilaku membeli secara Impulsif dengan urge to buy impulsively/desakan untuk membeli secara Impulsif sebagai mediator pada konsumen SEPHORA Pakuwon Mall Surabaya. Jenis penelitian ini adalah Explanatory Research.Penelitian ini dilakukan terhadap konsumen SEPHORA Pakuwon Mall Surabaya dengan menggunakan metode data primer.Kuesioner dibagikan langsung ke konsumen SEPHORA Pakuwon Mall Surabaya menggunakan google docs / form. Kuisioner ini telah didistribusikan sebanyak 161 dibagikan secara acak ke setiap konsumen yang mengalami pembelian secara impulsif di SEPHORA Pakuwon Mall Surabaya.Teknik pengambilan sampel menggunakan purposive sampling dan instrumen penelitian diuji menggunakan analisis PLS yang menggunakan langkah-langkah tes model luar, tes model dalam dan tes hipotesis.Hasil analisis data dari PLS menunjukkan bahwa Faktor Pribadi dan Faktor Dalam Toko tentang Perilaku Pembelian Impulsif dengan Keinginan untuk Membeli Secara Impulsif sebagai Mediator memiliki mediasi efek yang tidak signifikan dan ditolak sebagai mediasi.
English Abstract
This research aims to examine the influence of Personal Factor (Money Availability, Time Availability, Family Influence, Economic Well Being, Credit Card Use) and In-Store Factor (Sales Promotion, Store Environment, Music, Friendly Employee) on Impulse Buying Behavior with Urge to Buy Impulsively as a mediator on the consumer of SEPHORA Pakuwon Mall Surabaya. This type of research is explanatory research. This research was conducted on consumers of SEPHORA Pakuwon Mall Surabaya by using the primary data method. The questionnaires were distributed directly to the consumers ofSEPHORA Pakuwon Mall Surabaya using Google docs/form. This questionnaire had been distributed to as much as 161 random consumers who experienced impulsive buying at SEPHORA Pakuwon Mall Surabaya. The sampling technique used was purposive sampling and the research instruments were tested using PLS analysis which employed steps of the outer model test, inner model test and hypothesis test. The result of the data analysis from PLS showed that Personal Factor and In-Store Factor on Impulse Buying Behavior with Urge to Buy Impulsively as Mediator have insignificant effect mediation and rejected as mediation.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0520020113 |
| Uncontrolled Keywords: | Pembelian impulsif, Perilaku konsumen, Desakan untuk membeli Impulsif, Faktor situasional., Impulsive buying, Consumer behavior, Urge to buy impulsively, Situational factor. |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 2 Consumer behavior |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 25 Feb 2021 07:30 |
| Last Modified: | 23 Sep 2024 06:28 |
| URI: | http://repository.ub.ac.id/id/eprint/183376 |
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