Studi Komparatif Praktik PR Excellent Pada Humas Pemerintah Daerah Di Dinkominfo Dan Di Setda Se-Provinsi Jawa Tengah Berdasarkan Model Excellence In Organizational Context

Ajianto, Imon Dwi Budi (2018) Studi Komparatif Praktik PR Excellent Pada Humas Pemerintah Daerah Di Dinkominfo Dan Di Setda Se-Provinsi Jawa Tengah Berdasarkan Model Excellence In Organizational Context. Magister thesis, Universitas Brawijaya.

Abstract

Penelitian ini bertujuan untuk mencari perbedaan praktik PR excellent pada Humas Pemerintah Daerah di Dinkominfo dan di Setda se-Provinsi Jawa Tengah sebagai implementasi Peraturan Menteri Komunikasi dan Informatika (Permenkominfo) No. 14/2016 tentang Pedoman Nomenklatur Perangkat Daerah Bidang Komunikasi dan Informatika. Peneliti mengukur dan mengevaluasi bagaimana praktik PR excellent diterapkan pada Bidang Kehumasan di Dinkominfo dan Bagian Kehumasan di Setda dengan berpedoman pada Model Excellence in Organizational Context yang dikembangkan oleh Thurlow, dkk (2016). Hasil pengukuran dan evaluasi yang dilakukan kemudian dikomparasikan sehingga dapat diketahui praktik PR excellent di kedua Humas Pemerintah Daerah apakah ada perbedaan atau tidak dan dapat diketahui Humas Pemerintah Daerah yang mana yang lebih excellence dalam melaksanakan praktik PR excellent. Penelitian ini menggunakan pendekatan positivistik dengan metode kuantitatif dan menggunakan kuesioner untuk mengumpulkan data. Sebanyak 34 responden telah berpartisipasi dalam penelitian ini yang terdiri dari 9 (sembilan) Kepala Bidang Kehumasan di Dinkominfo dan 25 Kepala Bagian Kehumasan di Setda Humas Pemerintah Daerah se-Jawa Tengah. Instrumen terdiri dari delapan dimensi Model Excellence in Organizational Context antara lain: Access to Dominant Coalition, Relationship Satisfaction, Organizational Role and Function Public Relations, Proactive Worldview, Symmetry and Mutuality, Requisite Variety, Strategic Communication Planning dan Ethics and Integrity. Interpretasi hasil pengukuran menggunakan skala Organizational Public Relations Excellence Scale (OPRES) yang teruji baik dalam hal konsistensi dan validitas dalam pengukuran kinerja humas. Pengujian hipotesis dilakukan dengan analisis statsitik parametrik dan nonparametrik. Ada tiga dimensi yaitu Access to Dominant Coalition, Organizational Role and Function Public Relations dan Symmetry and Mutuality yang diuji menggunakan statistik parametrik uji t test karena memenuhi asumsi normalitas dan homogenitas, sedangkan lima dimensi yakni Relationship Satisfaction, Proactive Worldview, Requisite Variety, Strategic Communication Planning dan Ethics and Integrity di uji menggunakan statistik nonparametrik uji Mann-Whitney karena tidak berdistribusi normal dan homogen. Temuan penelitian ini adalah tidak ada perbedaan praktik PR excellent yang signifikan pada Humas Pemerintah Daerah di Dinkominfo dan di Setda se- Provinsi Jawa Tengah berdasarkan Model Excellent in Organizational Context, dimensi Requisite Variety peringkat tertinggi dengan kategori Sangat Baik dan dimensi Symmetry Mutuality memiliki peringkat paling rendah dengan kategori Baik di Dinkominfo, dimensi Strategic Communication Planning memilliki peringkat paling tinggi dengan kategori Baik dan praktik dimensi Access to Dominant Coalition memilki peringkat paling rendah dengan kategori Cukup di Setda. Meskipun tidak ada perbedaan yang signifikan, namun secara keseluruhan praktik PR excellent pada Humas Pemerintah Daerah di Dinkominfo lebih excellence dibandingkan di Setda berdasarkan Model Excellence in Organizational Context.

English Abstract

This research aims to find the difference of excellent PR practice in Public Relations of Local Government in Dinkominfo and in Setda of Central Java Province as the implementation of the Regulation of the Minister of Communication and Informatics (Permenkominfo) No. 14/2016 on Guidelines for Nomenclature of Regional Devices of Communication and Informatics. Researchers measure and evaluate how good PR practice is applied to the Public Relations Division of Dinkominfo and Public Relation Division in the Regional Secretariat by referring to the Excellence in Organizational Context Model developed by Thurlow et al. (2016). The results of measurement and evaluation are then comparable so that it can be known excellent PR practice in both Local Government Public Relations whether there is a difference or not and can be known Public Relations Local Government which is more excellence in implementing PR excellent practice. This research uses a positivistic approach with quantitative methods and uses questionnaires to collect data. A total of 34 respondents have participated in this research consisting of 9 (nine) Head of Public Relations at Dinkominfo and 25 Head of Public Relation Division at Regional Government Regional Government of Central Java. The instrument consists of eight dimensions of Model Excellence in Organizational Context, among others: Access to Dominant Coalition, Relationship Satisfaction, Organizational Role and Function Public Relations, Proactive Worldview, Symmetry and Mutuality, Requisite Variety, Strategic Communication Planning and Ethics and Integrity. Interpretation of measurement results using a scale of Organizational Public Relations Excellence Scale (OPRES) which tested both in terms of consistency and validity in the measurement of public relations performance. Hypothesis testing is done by parametric and nonparametric statistic analysis. There are three dimensions: Access to Dominant Coalition, Organizational Role and Function Public Relations and Symmetry and Mutuality are tested using parametric statistic test t test because it meets the assumption of normality and homogeneity, while the five dimensions are Relationship Satisfaction, Proactive Worldview, Requisite Variety, Strategic Communication Planning and Ethics and Integrity were tested using Mann-Whitney test nonparametric statistics because they were not normally distributed and homogeneous. The findings of this study were that there were no significant differences in excellent PR practices in Public Relations of Local Government in Dinkominfo and in Setda of Central Java Province based on the Excellent in Organizational Context Model, the dimensions of Requisite Variety ranked highest with the Excellent category and the Symmetry Mutuality dimension had the lowest rating with the Good category in Dinkominfo, the Strategic Communication Planning dimension has the highest rank in the Good category and the practice of the Access to Dominant Coalition dimension has the lowest rank with the Sufficient in Setda category. Although there is no significant difference, overall the excellent PR practice in Public Relations of Local Government in Dinkominfo is more excellence than in Setda based on the Excellence in Organizational Context Model.

Other obstract

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Item Type:	Thesis (Magister)
Identification Number:	TES/659.2/AJI/s/2018/041810049
Uncontrolled Keywords:	PUBLIC RELATIONS
Subjects:	600 Technology (Applied sciences) > 659 Advertising and public relations > 659.2 Public relations
Divisions:	S2/S3 > Magister Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik
Depositing User:	Endang Susworini
Date Deposited:	03 Mar 2020 07:51
Last Modified:	12 Jun 2023 01:18
URI:	http://repository.ub.ac.id/id/eprint/179852

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