Arafah, Andi Riskyah Rahmadanti (2019) Study Of Individual’s Behavioral Intention In Using M-Tix As A Digital Payment Method Based On Innovation Diffusion Theory. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menguji minat konsumen pada penggunaan layanan M-Tix untuk pembelian tiket bioskop online yang disediakan oleh Cineplex Group kepada penggunanya berdasarkan Teori Inovasi Difusi (IDT). Data penelitian ini dianalisis dengan menggunakan model persamaan struktural (SEM) berdasarkan Partial Least Squares (PLS). Responden adalah 303 mahasiswa S1 aktif dari jurusan akuntansi Fakultas Ekonomi dan Bisnis, Universitas Brawijaya Hasil penelitian ini menemukan bahwa keuntungan relatif, triabilitas, observabilitas, kompatibilitas dan persepsi kemudahan berpengaruh positif terhadap behavioral intention. Namun kompleksitas berpengaruh negatif terhadap behavioral intention. Dengan demikian, dapat disimpulkan bahwa semakin tinggi keuntungan relatif, triabilitas, observabilitas, kompatibilitas dan persepsi kemudahan semakin tinggi efek terhadap minat untuk menggunakan M-Tix.
English Abstract
This study aims to examine the consumer intention to use M-Tix services for the purchase of online cinema tickets provided by Cineplex Group based on Innovation of Diffusion Theory. The data from this research are analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The respondents were 303 active undergraduate students from the Accounting Department in the Faculty of Economics and Business, Universitas Brawijaya. The results of this study indicate that behavioral intention to use M-Tix is significantly and positively influenced by relative advantage, trialability, observability, compatibility, and perceived ease of use. However, complexity has negative influence towards behavioral intention. Thus, it can be concluded that high relative advantage, trialability, observability, compatibility and perceived ease of use will highly affect the intention to use M-Tix.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FEB/2019/679/052000855 |
| Uncontrolled Keywords: | E-money, IDT, Relative Advantage, Complexity, Trialability, Observability, Compatibility, Perceived Ease of Use, Behavioral Intention, M-Tix. |
| Subjects: | 600 Technology (Applied sciences) > 657 Accounting > 657.028 5 Accounting (Computer applications) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Endang Susworini |
| Date Deposited: | 16 Nov 2020 14:33 |
| Last Modified: | 16 Nov 2020 14:33 |
| URI: | http://repository.ub.ac.id/id/eprint/178933 |
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